FirstEnroll · 1 week ago
Business Development Manager - Healthcare TPA
Fort Lauderdale, FL
Full-time
Hybrid
Senior Level
7+ years expFirstEnroll is a company focused on benefits-enablement platforms, and they are seeking a Business Development Manager to drive growth by recruiting and enabling Independent Marketing Organizations and agents. This role involves managing the full sales cycle, from prospecting to onboarding, ensuring partners achieve productivity and success with Heathos' platforms.
BillingHealth CareInsurance
Responsibilities
Identify, source, and recruit IMOs, agencies, and agents across priority markets
Execute proactive prospecting strategies, leveraging digital outreach, events, and partner referrals
Conduct market research to identify distribution gaps, emerging opportunities, and competitive signals
Build high-quality pipelines grounded in outbound motion, transparency, and accountability
Develop and execute sales plans aligned to quarterly and annual new partner acquisition targets
Deliver compelling value propositions and ROI-based presentations that articulate the impact of Heathos platforms
Negotiate partnership agreements, closing deals that support long-term revenue and activation goals
Maintain complete, accurate records of outreach, conversations, and opportunity stages in CRM (Salesforce preferred)
Use CRM dashboards and data insights to prioritize outreach, improve conversion rates, and optimize forecasts
Uphold activity-based performance expectations including outreach, demos, and follow-ups
Partner with marketing to design campaigns that drive awareness, conversion, and early production
Work closely with onboarding and operations to create smooth transitions from contracting to activation
Deliver training, demos, and enablement support to ensure partners fully leverage FirstEnroll, AdminOne, and SonicMarketing
Identify opportunities to cross-sell platform capabilities based on partner needs
Monitor performance metrics (calls, demos, activations, revenue contribution) and communicate progress regularly
Analyze partner activity, pipeline health, and conversion data to refine strategies
Provide market intelligence and product feedback that informs future platform enhancements
Qualification
Required
Bachelor's degree in business, marketing, or related field
7–10 years in business development, channel sales, or broker/agent recruitment within insurance or benefits technology
Proven success in new partner acquisition and activation
Proficiency in CRM tools (Salesforce preferred) and Microsoft Office Suite
Preferred
Experience with IMOs, agencies, FMOs, MGA/SGA structures strongly preferred
Company
FirstEnroll
FirstEnroll is a third party billing company that offers health insurance billing and enrollment services.
51-200 employees
Funding
Current Stage
Growth StageTotal Funding
unknownKey Investors
Sheridan Capital Partners
2023-06-12Private Equity
Recent News
2025-10-28
2025-10-23
Company data provided by crunchbase