The Coca-Cola Company · 2 days ago
Senior Director, Innovation Brand Platforms
US - GA - Atlanta
Full-time
Onsite
Director/Executive
$193K/yr - $224K/yr
6+ years expThe Coca-Cola Company is a leading beverage company, and they are seeking a Senior Director for Innovation Brand Platforms. This role is responsible for leading the development and commercialization of innovation platforms for key brands, ensuring alignment with brand vision and business objectives while driving growth through strategic partnerships.
Consumer GoodsFast-Moving Consumer GoodsFood and BeverageManufacturing
No H1B
Responsibilities
Lead the development of innovation platforms that deliver against overall brand visions, strategies, and objectives across all categories and brands
Define and manage a multi-year innovation pipeline, translating consumer foresight and market trends into strategic bets and breakthrough concepts
Partner with Human Insights, R&D, Supply Chain, Commercial, and external stakeholders (customers, bottlers, suppliers) to develop new and improved products that meet consumer needs and drive system value
Shepherd ideas through concept development, testing, product and packaging development, and commercialization
Work closely with global innovation and base leads to spearhead scaling innovation
Build and manage a transversal innovation portfolio, consolidating bets across categories and ensuring each platform is revenue and margin accretive
Develop and communicate written briefs for use by internal partners, agencies, and suppliers to direct work activities and generate concepts for effective execution
Lead cross-functional collaboration across R&D, Supply Chain, Commercial, Finance, and Franchise teams to accelerate innovation and bring new claims, formats, and technologies into the system
Establish clear KPIs for innovation success, including pipeline health, launch velocity, and commercial impact
Report regularly to senior leadership on innovation progress, risks, and opportunities
Ensure innovation platforms are grounded in consumer co-creation, early-stage testing, and iterative refinement
Foster a culture of bold experimentation, outside-in thinking, and ownership mindset
Champion AI literacy and tech-enabled ways of working across the innovation function
Lead communications with internal and external partners, sharing innovation plans, influencing support, and negotiating to enable desired outcomes
Interact frequently with constituents who may have differing interests, ensuring alignment and effective execution
Qualification
Required
Bachelor's degree required; MBA or advanced degree preferred
6+ years of experience in brand management and/or marketing in consumer-packaged goods; beverage experience ideal
2–3 years of direct experience in developing innovation pipelines and launching new products into the market
Proven track record of developing and launching step-change innovations
Experience leading cross-functional teams and influencing senior stakeholders
Advanced program and project management skills, including synthesizing multiple initiatives and establishing management routines
Excellent oral and written communication skills, with the ability to tailor communications to diverse audiences
Ability to prioritize short- and long-term priorities, manage key tradeoffs, and communicate implications
Knowledge of syndicated sources (e.g., AC Nielsen, IRI, CCT+, Home Scan) and procedures to drive increases in volume and brand equity
Experience preparing executive-level presentations and briefing materials
High degree of professionalism, discretion, and executive presence
Preferred
MBA or advanced degree preferred
Benefits
A full range of medical, financial, and/or other benefits, dependent on the position, is offered.
Company
The Coca-Cola Company
The Coca-Cola Company is a soft drink manufacturer & distributor that makes a variety of soft drinks, including diet coke and regular coke.
10001+ employees
Funding
Current Stage
Public CompanyTotal Funding
unknown1919-09-05IPO
Leadership Team
Henrique Braun
Chief Operating Officer
Jennifer Henry
Senior Vice President, Strategy and Corporate Development
Recent News
2026-01-16
Company data provided by crunchbase