Martindale-Avvo · 20 hours ago
Senior Account Executive
Newark, NJ
Full-time
Hybrid
Mid, Senior Level
$70K/yr - $70K/yr
5+ years expMartindale-Avvo is seeking a high-performing Senior Account Executive to join their Acquisition Sales organization. This role focuses on acquiring new law firm clients and positioning Martindale-Avvo's digital marketing solutions while exceeding revenue goals. The Senior Account Executive will manage the full sales cycle and leverage data-driven insights to improve client outcomes.
AdvertisingMarketingProfessional Services
Hiring Manager
Yessica Peña
Responsibilities
Drive new business acquisition through high-volume outbound prospecting, consultative discovery, and tailored solution presentations
Lead with ROI and consultative value: position Martindale-Avvo’s advertising, websites, and digital marketing products in a way that connects to firm-specific growth goals
Own the full sales cycle: from prospecting and qualifying through discovery, proposal, negotiation, and closing
Master pipeline management: maintain disciplined activity, pipeline accuracy, and forecasting within Salesforce
Leverage data-driven insights: use metrics, reporting, and market trends to target opportunities and improve client outcomes
Negotiate with confidence: handle objections, present competitive differentiation, and close deals at or above minimum pricing thresholds
Act as a peer leader: model sales excellence, share best practices and mentor new hire Account Executives
Adapt and thrive through change: embrace new sales tools, evolving buyer behaviors, and product launches with agility and resilience
Qualification
Required
5+ years of B2B inside sales experience, including 2–3+ years of closing experience with a proven track record of consistently exceeding quota
Strong consultative selling skills with the ability to uncover business pain points, articulate ROI, and deliver compelling solution presentations
Demonstrated ability to manage a short-to-medium sales cycle (2–6 weeks) while maintaining high activity levels
Proven success in new business acquisition — cold calling, objection handling, pipeline creation, and disciplined follow-up
Fluency in Salesforce (or equivalent CRM) - building reports, maintaining pipeline hygiene, and pulling insights for decision-making
Strong working knowledge of Outreach or other sales engagement tools
Comfort with Google Suite and other productivity platforms
Excellent communication skills: professional verbal presence, confident presentations and on-video demos, and polished written follow-up
High resilience and growth mindset - competitive, coachable, and committed to continuous improvement
Preferred
Background in digital marketing, SaaS, or SMB marketplaces
Benefits
3 weeks paid vacation
Sick days
Paid holidays
Sick leave (where applicable)
Medical, dental, vision, and life insurance benefits
401(k) plan with a company match
Flexible spending accounts (FSA) for medical and dependent care
Short-term and long-term disability insurance
Life and AD&D insurance
Paid time off (PTO)
Commuter benefits
Access to our Employee Assistance Program (EAP)
Well-being coaching services
Voluntary benefits such as home, auto and pet insurance
Discounted legal and financial services
Company
Martindale-Avvo
Martindale-Avvo provides marketing, advertising, pay per lead, and case management services to the legal industry.
501-1000 employees
Funding
Current Stage
Late StageLeadership Team
Deirdre Jensen
Human Resources Manager/ Business Partner
Recent News
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