MirrorMate Frames · 1 week ago
Marketing Manager
Charlotte, NC
Full-time
Onsite
Mid, Senior Level
3+ years expMirrorMate is a fast-growing, direct-to-consumer ecommerce brand redefining how custom products are bought online. They are seeking a Digital Marketing Manager to oversee and optimize marketing initiatives across various channels, including paid media, email/SMS, and website management.
FurnitureManufacturingRetail
Responsibilities
Own day-to-day execution and optimization of the MirrorMate Shopify site
Build, launch, and iterate on landing pages (Replo/similar) to support campaigns, sales, and new products
Set up new products, collections, promotions, and sales events
Conduct regular site audits and CRO improvements (UX, navigation, PDP optimization)
QA all site updates prior to launches and sales to ensure accuracy and performance
Support execution and optimization of paid media across Meta, Google, TikTok, Pinterest and YouTube
Monitor campaign performance and surface insights and optimization opportunities
Contribute to ad testing strategy, audience insights, and creative feedback
Write and support ad creative briefs and copy in partnership with designers
Support execution of email and SMS marketing programs (Klaviyo & Postscript)
Build and maintain campaign and lifecycle calendars
Create briefs, QA campaigns, schedule sends, and test deliverability
Support list management, segmentation, and performance analysis
Support influencer and creator marketing initiatives as programs scale
Assist with sourcing and evaluating creators aligned with brand goals
Coordinate campaign logistics including timelines, deliverables, and approvals
Support influencer whitelisting and affiliate initiatives in partnership with paid media
Help track influencer performance and reporting
Own marketing performance reporting across channels
Pull and synthesize data from Shopify, GA4, paid platforms, email, and influencer tools
Build dashboards and reports using Google Data Studio and Google Sheets
Conduct deep-dive analyses on sales trends, funnels, customer behavior, and campaign performance
Translate insights into clear recommendations for leadership
Own marketing timelines and deadlines across campaigns, launches, and sales
Build and maintain marketing calendars and project plans
Coordinate cross-functional execution with design, customer service, operations, and agency partners
Ensure all deliverables are completed on time and launched accurately
Support large sales and launches from planning through post-mortem analysis
Manage multiple concurrent projects and shifting priorities with minimal oversight
Support sale planning and campaign strategy with data-backed insights
Conduct competitor and market research
Monitor industry trends, channel updates, and platform changes
Share insights and recommendations with marketing leadership
Support MirrorMate’s growing B2B marketing initiatives, particularly around trade shows and ongoing dealer relationships
Execute B2B email campaigns (HubSpot) before and after trade shows
Support campaign setup, QA, scheduling, and performance tracking
Assist with reactivation campaigns aimed at increasing repeat orders from existing B2B customers
Support partnerships with B2B audiences such as: Interior designers, Contractors, Multifamily and commercial partners
Support trade show planning and execution
Coordinate timelines and deliverables for booth design execution
Partner with designers on booth strategy and layout direction
Help ensure all booth assets, materials, and signage are ordered on time
Support creation and execution of trade show materials
Help maintain organization and tracking of B2B initiatives primarily within HubSpot
Support marketing partnerships with complementary brands, designers, creators, and other partners
Coordinate timelines, deliverables, and execution for partnership initiatives
Help track performance and outcomes of partnerships
Support cross-promotion initiatives across email, site, and paid channels
Support ongoing refinement of MirrorMate’s brand voice, tone, and visual identity
Ensure consistency across marketing channels including website, ads, email, influencer content, and B2B materials
Partner with designers to execute brand-aligned marketing assets
Flag inconsistencies and opportunities to improve brand presentation
Actively use AI tools (e.g., ChatGPT and similar platforms) to: Accelerate reporting, analysis, and documentation
Draft and iterate on copy, briefs, and internal documentation
Improve efficiency across workflows and recurring tasks
Stay current on AI tools and proactively recommend ways to apply them within ecommerce marketing
Qualification
Required
3–8 years of experience in ecommerce, digital marketing, or growth marketing
Hands-on experience managing Shopify-based DTC brands
Highly data-driven and comfortable working with numbers daily
Self-starter who thrives without heavy hand-holding
Excited by ownership, accountability, and growth opportunities
Ecommerce experience first; home goods, interiors, or design experience is a bonus, not required
Strong project management and deadline ownership
Highly analytical with comfort working in data and performance metrics
Excellent written and verbal communication
Strong attention to detail and QA
Ability to operate independently in a small, fast-moving team
Comfortable balancing strategy and hands-on execution
Experience with tools and platforms such as Shopify, GA4, Replo, Meta Ads Manager, Google Ads, TikTok Ads, Pinterest Ads, YouTube Ads, Klaviyo, HubSpot, Google Data Studio, Google Sheets/Excel, Canva, Monday.com, and influencer & affiliate platforms like GRIN, Impact, AWIN
Benefits
Generous healthcare coverage, including medical, dental, and vision insurance
Flexible PTO policy, because we trust adults to manage their time responsibly
Quarterly company-sponsored team outings, including happy hours, poker nights, and other team events
Monthly catered lunches for the team
Tech credit to outfit your office with the tools you need to do your best work
Occasional travel (approximately 1–2 times per year) for trade shows, team events, or strategic initiatives
Company
MirrorMate Frames
MirrorMate frames manufactures and retails custom frames for unframed, wall-mounted bathroom mirrors.
11-50 employees
Funding
Current Stage
Early StageLeadership Team
Tony Blatnik
Chief Operating Officer
Company data provided by crunchbase