CRM Specialist, NYRA Bets jobs in United States
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The New York Racing Association · 1 day ago

CRM Specialist, NYRA Bets

positionNew York, United States
timeFull-time
remoteHybrid
seniorityEntry, Mid Level
money$58K/yr - $87K/yr
date2+ years exp

The New York Racing Association is seeking a CRM Specialist for NYRA Bets who will manage and optimize customer relationship management initiatives to enhance player engagement and retention. The role involves leveraging CRM tools and data to identify growth opportunities and collaborate with product and technology teams to improve customer journeys.

AssociationEquestrianNon ProfitSports

Responsibilities

Manage day-to-day CRM operations, including campaign setup, segmentation, and performance tracking
Develop and execute personalized marketing campaigns across email, push notifications, and other channels using CRM platforms (e.g., Optimove)
Analyze customer data to identify trends, growth opportunities, and areas for improved engagement
Collaborate with Product and Technology teams to recommend and implement enhancements that improve customer experience and CRM functionality
Partner with Marketing and VIP teams to create targeted strategies for high-value players
Monitor and report on CRM KPIs, including retention, activation, and churn metrics
Ensure compliance with regulatory requirements for all CRM communications
Stay current on CRM best practices and emerging technologies to drive innovation
Support integration of new tools and features that enhance personalization and automation
Assist in A/B testing and optimization of messaging, timing, and segmentation strategies

Qualification

CRM platformsMarketing automationData analysisSQLData visualizationCustomer analyticsExcelWordPowerPointCommunication skillsProject management

Required

Bachelor's Degree in marketing, business, data analytics, or related field
2–4 years in CRM, marketing automation, or customer engagement roles
Experience working with cross-functional teams and technology-driven projects

Preferred

Strong understanding of CRM platforms and marketing automation tools
Analytical mindset with experience in data interpretation and reporting
Excellent communication and project management skills
Familiarity with SQL, data visualization tools, and customer analytics preferred
Knowledge of horse racing or sports betting is a plus
Proficiency in Excel, Word, PowerPoint

Company

The New York Racing Association

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The New York Racing Association is a nonprofit organization that manages and operates thoroughbred horse racing tracks in New York.
dateFounded in 1955
location
New York, New York, USA
people-size1001-5000 employees
web-link
https://www.nyrainc.com

Funding

Current Stage
Late Stage

Leadership Team

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Katie Keenan
SVP, Chief Experience Officer (CXO)
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