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Fliff Inc · 2 hours ago

Director of Offline Media

United States

Full-time

Remote

Director/Executive

8+ years exp

Fliff is a company redefining the sports gaming experience by blending social play with real-money competition. The Director of Offline Media will be responsible for owning, scaling, and optimizing offline media channels to drive measurable growth and enhance brand awareness through various media formats.

GamingMobile Apps

Responsibilities

Own the end-to-end offline media strategy across:

Linear TV

OTT / CTV / Streaming TV

Online video beyond paid social

Terrestrial radio

Podcast and streaming audio

Audio sponsorships

Out-of-home (billboards, transit, place-based, and emerging formats)

Develop integrated media plans aligned with Fliff’s growth goals, seasonality, and product roadmap

Balance brand-building and performance objectives with clear hypotheses and learning agendas

Lead campaign planning, buying, optimization, and scaling across all offline channels

Manage external media agencies, vendors, and partners with a strong bias toward transparency and performance

Identify and test new scalable offline channels and placements

Lead creative process and fresh, new creative working cross-functionally in the organization

Own offline media measurement frameworks, including:

Incrementality testing

Geo-based lift studies

MMM collaboration

Brand lift and awareness studies

Partner closely with Analytics, Growth, and Product teams to connect offline exposure to downstream outcomes (installs, engagement, revenue)

Continuously improve attribution models and decision-making confidence for offline spend

Own and manage a significant offline media budget (+$30m)

Set clear performance benchmarks and efficiency targets by channel

Make data-driven decisions on scaling, reallocating, or pausing spend

Partner with Creative, Brand, Performance Marketing, and Product Marketing to ensure messaging is optimized for offline formats

Align with Legal and Compliance teams to ensure all offline advertising meets regulatory standards

Act as the internal subject-matter expert for offline and upper-funnel media

Qualification

Offline media strategyTVOTT/CTVAudio media expertiseOut-of-home mediaMeasurementIncrementalityAnalytical skillsBudget managementTestingOptimizationCross-functional leadershipCommunication skills