Avocados From Mexico · 1 week ago
Associate Director, Brand Marketing
Irving, TX
Full-time
Onsite
Senior Level, Lead/Staff, Director/Executive
8+ years expAvocados From Mexico is seeking an Associate Director of Brand Marketing to shape and elevate their brand across all consumer touchpoints. This strategic leader will develop brand strategy, oversee impactful campaigns, and ensure alignment across various marketing channels.
Food and BeverageFruitMarketing
Hiring Manager
Allison Green
Responsibilities
Lead the development, articulation, and evolution of AFM’s brand strategy, ensuring clarity, differentiation, and long term relevance
Translate consumer insights, category dynamics, and cultural trends into actionable strategic frameworks that guide all brand activity
Build and refine strategic communication platforms across AFM’s pillars (Health & Wellness, Education, Uses, Brand) and ensure adoption across the organization
Identify whitespace opportunities and future forward brand plays through rigorous analysis of consumer behavior, competitive activity, and cultural signals
Partner with Consumer Insights and Analytics to design research plans, interpret findings, and embed insights into brand strategy and creative development
Own brand campaigns from strategic brief through execution, ensuring all work is grounded in data, consumer insights, and clear business objectives
Lead agency partners across strategy, creative, and production, pushing for bold, culturally resonant ideas that drive measurable impact
Oversee the development of high visibility brand assets, including TV spots, digital video, and integrated campaign content
Lead the strategy and execution of AFM’s marquee brand moments, including the Super Bowl and Cinco de Mayo campaigns
Serve as the strategic bridge between Brand, Digital, and Media, ensuring alignment on messaging, audience strategy, and campaign objectives
Partner with Media and Analytics teams to translate performance data into creative and strategic optimizations
Ensure omnichannel consistency across paid, owned, earned, and instore environments
Collaborate with Digital teams to bring brand strategy to life through social, content, and digital experiences that reflect consumer behavior and platform insights
Champion a data driven approach to brand building, ensuring that insights inform strategy, creative, and execution
Synthesize data from multiple sources (brand tracking, media analytics, digital performance, cultural insights) to guide decision making
Partner with Analytics to evaluate campaign performance, identify optimization opportunities, and refine future strategies
Translate complex data into clear, actionable recommendations for senior leadership and cross functional teams
Inspire and guide cross functional teams with clarity, strategic direction, and a collaborative mindset
Cultivate strong relationships across the organization and with external partners
Model a high performance culture rooted in curiosity, creativity, accountability, and insight driven decision making
Mentor junior team members and contribute to the development of AFM’s marketing talent
Qualification
Required
Bachelor's degree required
8–12 years of experience in brand management, strategic planning, or integrated marketing
5+ years' experience in a managerial role reporting to top management
Solid experience with TV production
Strong strategic thinker with the ability to build brand strategy grounded in consumer insights and data
Creative leadership skills, with experience guiding agencies and shaping high-quality creative work
Proven ability to turn insights into compelling storytelling and effective brand campaigns
Experience with TV production and major brand moments, including large-scale campaigns like the Super Bowl
Strong analytical skills, able to interpret data and translate it into clear strategic actions
Excellent communication and presentation abilities, comfortable influencing senior leaders and cross-functional teams
Highly collaborative, skilled at driving alignment across Brand, Digital, and Media
Thrives in fast-paced, entrepreneurial environments, with a proactive, resourceful mindset
Solid understanding of consumer behavior, segmentation, and positioning
Preferred
MBA preferred
CPG preferred
Company
Avocados From Mexico
Avocados from Mexico is a non-profit marketing organization which promotes products of its two founding organizations MHAIA and APEAM.
11-50 employees
Funding
Current Stage
Early StageLeadership Team
Miguel Molina, MBA
CFO
Recent News
2026-01-14
Company data provided by crunchbase