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85SIXTY · 17 hours ago

Media Strategist, Paid Social

Del Mar, CA

Full-time

Hybrid

Mid Level

$70K/yr - $80K/yr

85SIXTY is a full-service digital consultancy that helps clients transform their customer engagement strategies. As a Media Strategist, you will work with clients to define objectives and KPIs, manage paid social campaigns, and optimize performance to achieve those goals.

AdvertisingConsultingMarketing

Responsibilities

Consult in the development of client media objectives and strategies from the perspective of paid social

Manage the day-to-day workflow of paid social campaigns, including media plan development, campaign build & execution, campaign maintenance such as daily pacing, and reporting in the form of bi-weekly or monthly reports and post-campaign recaps

Analyze real-time results and optimize paid social campaigns to improve performance and ensure contracted delivery

Utilize internally-developed, cross-channel optimization tools to drive continual performance

Deliver campaign performance projections and analysis with an eye towards future implications and recommendations

Support data feed management for client ecommerce products

Troubleshoot tracking where applicable, such as checking for gaps in pixel event tracking and opportunities to implement custom conversions

Proactively recommend and implement test-and-learn opportunities and brand lift or conversion lift measurement studies where applicable

Communicate directly with clients on campaign performance, optimization opportunities, and future projects

Collaborate with team members in creating full-funnel, integrated marketing campaigns across all channels

Monitor emerging industry trends in digital marketing and meet with potential media and technology vendors

Lead participation in cross-team QA process to ensure paid social buys are set up according to best practices and agency standards

Qualification

Paid Social AdvertisingDigital Media CampaignsData AnalysisExcelPowerPointMeta Blueprint CertificationGoogle Analytics CertificationProactive Problem SolvingInterpersonal SkillsAttention to DetailCross-functional Collaboration