Shelf · 2 days ago
Product Marketing & Intelligence Lead
New York, NY
Full-time
Onsite
Senior Level
$150K/yr - $180K/yrShelf is a company focused on enabling AI readiness by providing core infrastructure that enhances data quality for GenAI projects. The Market Intelligence & Product Marketing Strategy Lead will analyze customer personas and market trends to shape impactful marketing strategies and guide product positioning.
Information TechnologyInternetKnowledge ManagementSaaS
No H1B
Responsibilities
Become our in-house expert on market trends, competitive moves, and emerging signals in the AI and platform ecosystem
Dive deep into customer pain points, challenges, and opportunities, surfacing actionable insights that drive product and go-to-market strategy
Stay ahead of the curve. Your reading list, curiosity, and ability to synthesize complex information into clear recommendations set you apart
Partner with product, sales, and marketing leadership to guide and shape product positioning, messaging, and roadmap priorities
Translate insights from the market and customers into strategic direction and storytelling that resonates
Bring fresh ideas to the table, championing market driven product strategy and execution
Roll up your sleeves and drive execution, from product launches and campaigns to customer-facing experiences that deliver measurable outcomes
Own the success of product tours, demos, and other product experiences tied directly to engagement and adoption
Manage relationships with key industry analysts (Gartner, Forrester, IDC, etc.) to ensure our story is heard, understood, and differentiated
Turn analyst insights into actionable strategies that elevate our market position and amplify our voice in category defining conversations
Qualification
Required
Strong grasp of human behavior, emotions, and decision-making processes
Ability to connect insights directly to business outcomes
Strong research skills and market intelligence expertise
Strategic mindset leveraging data and behavioral insights
Experience in product marketing strategy
Ability to analyze customer personas and their communication patterns
Ability to uncover hidden drivers behind customer behavior
Experience in managing relationships with key industry analysts
Ability to synthesize complex information into clear recommendations
Experience in executing product launches and campaigns
Ability to drive measurable outcomes from customer-facing experiences
Benefits
Generous equity grant in the form of company stock options
Comprehensive health and wellness packages
Open PTO
Company
Shelf
Shelf is an answer automation platform helping distributed workers instantly find the answers they need.
Founded in 2015
51-200 employees
Funding
Current Stage
Growth StageTotal Funding
$60.7MKey Investors
Insight Partners
2021-08-23Series B· $52.5M
2020-09-09Series A· $6M
2017-06-26Seed· $2.2M
Leadership Team
Tobias Jaeckel
Founder & CTO
Colin Kennedy
Founder
Recent News
Business Insider
2025-10-14
Company data provided by crunchbase