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Zenni Optical · 10 hours ago

Performance Marketing Manager (Cross-Channel Strategy)

United States

Full-time

Remote

Mid Level

$77K/yr - $128K/yr

3+ years exp

Zenni Optical is a global brand dedicated to making prescription eyewear affordable and accessible. They are seeking a Performance Marketing Manager to enhance their paid media strategy across various channels, focusing on growth through innovative marketing techniques and cross-channel collaboration.

E-CommerceFashionHealth CareRetail

Responsibilities

Partner with performance marketing leadership to support major cross-channel projects like:

Creative and campaign strategy direction and coordination across Search, Video & Social channels

Vet, test and learn new potential channel additions like audio, CTV

Cross-channel analysis related to Media Mix Model and incrementality test design and results

Cross-functional reporting on creative learnings, performance, spend and financial reporting

International expansion strategy and coordination of Paid Media campaigns for strategic alignment, creative messaging and translation coordination

Monitor and analyze trends of core KPIs

Monitor competitor activities utilizing 3rd party tools

Report on and communicate performance results to internal stakeholders

KPI forecasting

Budget forecasting

Collaborate with other media team members to ensure alignment of brand messaging

Qualification

Paid media experienceData analyticsCampaign managementCompetitor monitoring toolsMedia Mix ModelBudget managementTestingCreative strategyCommunication skillsAttention to detailTeam collaboration

Required

3+ years of paid media experience working primarily with DTC brands

Strong reporting, attention to detail and communication skills

Excited to test and learn new channels

Proficiency in excel, powerpoint and google sheets, slides

Proven track record of driving company growth through paid social, paid search or shopping campaigns

Experience managing 1MM+ monthly paid media budgets

Experience with end-to-end account management including but not limited to: audience selection, campaign creation, ad copy writing, optimization and reporting

Experience working with competitor monitoring tools

Strong data analytics and strategy background

Ability to support Pacific Time Zone business hours