Voyageur Group · 6 days ago
Sr. Digital Media Manager; Amazon, Target, & Walmart Sponsored Ads
Minnesota, United States
Full-time
Hybrid
Mid, Senior Level
3+ years expVoyageur Group is a full-service Retail Media, Commerce, and Marketplace Management agency that helps brands optimize their merchandising and marketing strategies across major retailers. The Sr. Digital Media Manager will be responsible for launching, optimizing, and managing client media campaigns, with a primary focus on Amazon Sponsored Ads and other retail media networks, ensuring a holistic retail media strategy for clients.
Management Consulting
Responsibilities
Own, manage, and grow client relationships and advertising performance, including guiding day-to-day and strategic communication
Act as relationship & account manager for advertising-focused clients
Manage retail media advertising-only clients by coordinating and leading regular client meetings
Develop advertising strategies that align with brand goals and collaborate with cross-functional teams for seamless implementation
Lead daily campaign management on Amazon Sponsored Ads (primary) and Target Product Ads/Instacart (secondary)
Define program objectives, strategies, tactics, and KPIs, ensuring optimization for growth and ROI
Launch, monitor, and optimize advertising campaigns, leveraging data-driven bidding strategies and audience targeting
Collaborate with the Director of Digital Media to evolve Voyageur Group’s advertising processes, tools, and best practices
Provide weekly and monthly reporting with actionable insights to improve campaign performance
Connect organic product listings with paid media strategy to maximize visibility and conversion
Maintain strong partnerships with retail media networks (Amazon, Target, Walmart) and technology partners (Pacvue, Criteo, etc.)
Conduct competitive and keyword research using tools like Helium 10, Analytics Index, and SmartScout
Qualification
Required
3+ years of experience managing Amazon Sponsored Ads campaigns with a proven track record of driving sales and improving ROAS
Demonstrated success managing large advertising budgets and delivering measurable results
Strong client relationship management skills, with confidence in presenting strategies and results
Proficiency in Microsoft Excel, PowerPoint, and other business applications
Ability to manage partnerships with retail media networks and technology providers
Preferred
1+ years of experience with Criteo Target Product Ads and other retail PPC platforms is preferred
Previous Agency experience is preferred
1+ years of experience with Pacvue Ad Tech
Benefits
Retirement plan with company match
Company-sponsored health and dental insurance
Voyageur Group’s Adventure Bonus ($1,000 annually for outdoor gear or travel expenses)
4+ weeks of paid vacation time
Company
Voyageur Group
Founded in 2020, we are a retail agency proactively helping brands launch and scale at Target and Amazon.
11-50 employees
Funding
Current Stage
Early StageLeadership Team
Brooke Doepke
Chief Operating Officer
Company data provided by crunchbase