TikTok · 4 days ago
Marketing Manager, NA SMB Marketing
Austin, TX
Full-time
Hybrid
Mid, Senior LevelTikTok is the leading destination for short-form mobile video, and they are seeking a Marketing Manager for their North America Small Medium Business Marketing Team. The role involves developing and executing innovative marketing strategies to drive revenue growth and enhance the client experience for agency advertising partners.
Content CreatorsContent DiscoveryMedia and EntertainmentSocial MediaVideo
Responsibilities
Drive Revenue Growth & Impact: Build and execute innovative marketing strategies to accelerate SMB adoption and revenue growth, owning regional targets for priority initiatives and campaigns specifically for the independent media buying agency sector
Shape Go-To-Market Strategy: Partner closely with Sales and Product teams to size opportunities, define success drivers, and ensure a seamless client experience
Lead Compelling Narratives: Create clear, value-driven GTM narratives and integrated marketing campaigns across channels—events, webinars, email, web, and social—to inspire agency advertisers to grow with TikTok
Build Strategic Campaigns: Develop joint toolkits, pitch materials, and agency content strategies that arm internal teams and partners with actionable insights and creative storytelling
Plan & Deliver with Excellence: Manage launch calendars, budgets, and KPIs, surfacing opportunities and proactively addressing barriers to deliver measurable business results on time
Create High-Impact Content: Oversee best-in-class content development, collaborating with internal and external creative partners—writers, designers, creators, and agencies
Measure, Learn, Iterate: Track performance across campaigns, analyze results, and continuously optimize strategies for full-funnel success—from leads to incremental revenue
Scale What Works: Package successful regional strategies and share them globally, enabling other markets to replicate wins and drive broader impact
Champion Media Buying Agency Needs: Advocate for the voice of the customer by leveraging data and insights to influence internal teams and build solution-oriented narratives
Develop agency-specific toolkits, case studies, and success stories that agencies can leverage with their advertiser clients
Partner with agencies to create joint marketing initiatives, thought leadership content, and industry insights that position both parties as market leaders
Own and manage a centralized library of enablement resources, including playbooks, toolkits, video explainers, onboarding guides, and FAQs
Qualification
Required
Bachelor's degree in Marketing, Business, or a related field
Knowledge of how to position and market product solutions to decision makers and practitioners
Proven track record of success in driving revenue growth in a product led organization
Experience developing and executing GTM strategies to foster executive relationships with genuine interest in customers' success
Excellent communication, presentation, and interpersonal skills
Experience working with CRM and marketing automation platforms (e.g., HubSpot)
Interest and familiarity with adtech and automated solutions and an expert in digital advertising
Preferred
Ability to thrive in a fast-paced environment and effectively manage multiple priorities. Bias toward delivery of outputs in MVP vs waterfall
Possess a proactive mindset, excellent storytelling abilities, and comfort working in ambiguous situations
Be highly data-driven, speaking the language of business results, while also possessing a strong creative marketing sensibility and campaign expertise
Strong XFN collaborator, representing and surfacing broader business drivers helping to guide the company to long-term success
Experience with advertising platforms and technologies
Able to travel to LA, Austin, or NY 1x or more per month to build, foster cross-functional and immediate team relationships
Company
TikTok
TikTok is a short-form video entertainment app and social network platform. It is a sub-organization of ByteDance.
Founded in 2003
10001+ employees
H1B Sponsorship
TikTok has a track record of offering H1B sponsorships. Please note that this does not
guarantee sponsorship for this specific role. Below presents additional info for your
reference. (Data Powered by US Department of Labor)
Distribution of Different Job Fields Receiving Sponsorship
Represents job field similar to this job
Trends of Total Sponsorships
2025 (979)
2024 (601)
2023 (387)
2022 (322)
2021 (133)
2020 (72)
Funding
Current Stage
Late StageLeadership Team
N Ali Mohamed
CEO
Blake Chandlee
VP Global Business Solutions
Recent News
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