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Fliff Inc · 1 day ago

Director, Influencer & Partnerships Marketing

United States

Full-time

Remote

Director/Executive

6+ years exp

Fliff is a pioneering company in social sports gaming, offering engaging and free-to-play alternatives to real money gaming. They are seeking a Director of Influencer & Partnerships Marketing to lead their influencer strategy, build partnerships, and create impactful community experiences that drive brand affinity and user acquisition.

GamingMobile Apps

Responsibilities

Own Fliff’s influencer and creator marketing strategy across platforms, defining how creators drive awareness, engagement, and acquisition

Build and manage a scalable influencer program, including sourcing, contracting, briefing, content development, and performance evaluation

Develop creator tiers and longer-term ambassador programs that emphasize authenticity, community, and sustained impact

Partner with Growth and Analytics teams to define success metrics and measurement frameworks for influencer performance

Develop and execute Fliff’s partnerships strategy across sports, media, creators, events, and cultural platforms

Identify, evaluate, and negotiate partnerships that drive meaningful reach, brand credibility, and business outcomes

Manage ongoing partner relationships, ensuring value delivery, brand alignment, and scalability

Collaborate with Legal and Compliance to ensure all partnerships meet regulatory and brand standards

Own Fliff’s in-person activation and events strategy, including live events, community activations, and creator-led experiences

Design activations that translate Fliff’s digital experience into real-world community moments that drive social amplification and loyalty

Oversee event planning, production, logistics, budgets, and post-event performance analysis

Partner with Creative and Brand teams to ensure all activations are visually distinctive and on-brand

Define KPIs and performance benchmarks for influencer, partnership, and event initiatives

Translate qualitative brand impact into quantitative insights that inform future investment and scaling decisions

Develop post-campaign and post-event reporting to capture learnings and optimization opportunities

Partner with Growth and Finance to inform budget allocation and ROI evaluation

Serve as the internal subject-matter expert for influencer, partnership, and experiential marketing

Collaborate closely with Brand, Growth, Creative, Product, and Lifecycle teams to ensure integrated execution

Help establish scalable processes, playbooks, and standards as Fliff grows these channels

Qualification

Influencer marketingPartnership developmentEvent managementData-informed decision-makingProject managementCreative judgmentBudget managementSports industry experienceRelationship buildingCross-functional collaboration