Apple · 10 hours ago
Senior Product Manager, Apple TV App Experimentation
Culver City, CA
Full-time
Hybrid
Senior Level, Lead/Staff
$163K/yr - $290K/yr
8+ years expApple is seeking a Senior Product Manager to lead strategy and expand capabilities for experimentation within the Apple TV app. This role involves defining a product vision and collaborating with cross-functional teams to enhance the customer experience across the global TV ecosystem.
AppsArtificial Intelligence (AI)BroadcastingDigital EntertainmentFoundational AIMedia and EntertainmentMobile DevicesOperating SystemsTVWearables
Responsibilities
Lead the expansion of experimentation across the Apple TV app — from scalable testing frameworks to tooling to intake and prioritization processes
Define a roadmap of capabilities to expand the velocity, coverage, and sophistication of experimentation, partnering with engineering and data science teams to deliver it
Collaborate with cross-functional stakeholders to support use cases across the customer journey (from acquisition to retention) and across verticals (TV Shows, Movies, Live Sports)
Enable teams to test with confidence by educating them on best practices for test design, improving self-service tools and ensuring high-quality instrumentation
Align teams around success metrics and drive decision-making around test results, ensuring experiments are appropriately powered and interpreted with rigor
Monitor, apply and share evolving industry best practices to drive innovation and inspiration
Champion a culture of experimentation within Apple Services; socialize outcomes and actions, including to leadership
Manage projects or areas of the app related to personalization and/or content discovery that are adjacent to experimentation
Qualification
Required
8+ years of product management experience, with a focus on optimization through experimentation
Deep familiarity with statistical testing concepts and best practices in test design and measurement
Experience with experimentation platforms (eg. internal frameworks, Optimizely, Amplitude, or similar)
Proven experience with data-informed product management and using A/B and multivariate testing for feature validation
Strong analytical skills, with the ability to distill quantitative and qualitative insights into clear decisions and priorities
Exceptional verbal and written communication skills, with a focus on clarity, simplicity, and data storytelling
Ability to independently create and deliver winning presentations and align cross-functional stakeholders to a shared vision
Experience with the full product lifecycle, from vision and requirements to build, launch, analysis, iteration and sunset
Willingness to travel between Apple offices as needed
Preferred
Experience building consumer media products that blend the best of editorial and algorithmic curation
Ability to thrive and drive decisions in a debate-focused environment
Capacity to do the right thing for customers while still meeting business objectives
Knowledge of the competitive set and curiosity around evolving consumer trends
An appreciation for design and an understanding of how UI drives discovery
Prior work experience or strong interest in digital media, sports and/or entertainment
Familiarity with user experiences across screens and device constraints, from TV to mobile to tablet
Experience working on digital products with a global footprint
Benefits
Comprehensive medical and dental coverage
Retirement benefits
A range of discounted products and free services
Reimbursement for certain educational expenses — including tuition
Discretionary bonuses or commission payments
Relocation
Company
Apple
Apple is a technology company that designs, manufactures, and markets consumer electronics, personal computers, and software.
10001+ employees
H1B Sponsorship
Apple has a track record of offering H1B sponsorships. Please note that this does not
guarantee sponsorship for this specific role. Below presents additional info for your
reference. (Data Powered by US Department of Labor)
Distribution of Different Job Fields Receiving Sponsorship
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Trends of Total Sponsorships
2025 (6998)
2024 (3766)
2023 (3939)
2022 (4822)
2021 (4060)
2020 (3656)
Funding
Current Stage
Public CompanyTotal Funding
$5.67BKey Investors
Berkshire HathawayMicrosoftSequoia Capital
2025-05-05Post Ipo Debt· $4.5B
2025-01-16Post Ipo Debt· $0.31M
2021-04-30Post Ipo Equity
Leadership Team
Tim Cook
CEO
Craig Federighi
SVP, Software Engineering
Recent News
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