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Zimmerman Advertising · 12 hours ago

Media Planner

Fort Lauderdale, FL

Full-time

Onsite

Mid, Senior Level

4+ years exp

Zimmerman Advertising is seeking a Media Planner to coordinate media planning efforts for various accounts. The role involves overseeing media campaigns, presenting strategic media plans to clients, and managing assistant staff in the execution of traditional and digital media strategies.

AdvertisingSocial Media

H1B Sponsor Likely

Responsibilities

Oversee assigned Assistant(s) and/or Jr(s). in the development and implementation of national, regional and local traditional media campaigns that will include most or all of the following

National and local broadcast television in traditional and direct response formats, cable television, radio, outdoor advertising, newspaper and magazine (offline & online)

Couponing via FSI, shared and direct mail alternatives

Local events ideation and implementation, i.e., local guerilla marketing

Work as part of a media planning and buying group, applying media solutions to overall client objectives

Work with Interactive media team to integrate interactive objectives and strategies into overall client media plan

Train assistant level employees

As directed and overseen by the Media Supervisor, present recommendations, POVs and select analyses to clients and Account Service

Organize, implement and control the day-to-day media planning development process including coordination among assistants

Plan traditional media campaign strategy in tandem with interactive media team

Utilize available traditional media planning tools (TNS, Scarborough, Media Monitors, Nielsen, Arbitron, Tactician, and Simmons), other industry research and clients’ historical media activity reports to develop media plans

Complete assigned areas of the annual media plan(s) in their entirety

Coordinate projects and media requests with Account Service and assigned client contacts to determine specific advertising needs, communicating deadlines to Media Supervisor(s)

Monitor media campaigns having periodic campaign performance meetings internally and reporting results to client

Work with the Buying team, providing buying specifications, monitor development and review media buys and post-buy analyses

Work with Buying to put package on estimate and to manage evaluation process, ensuring that the package is efficient before client presentation

Maintain all activity, including requesting and presenting added value and regular status reports (i.e., positioning and post reports on media and added value when applicable) in a timely manner

Negotiate the print/OOH rates and added value

Issue insertion orders from BAP for all print/OOH/internet planned for each market

Ongoing, coordinate with the Buying and Account Service teams addressing but not limited to

Understanding of current marketplace conditions

Competitive spending

Media and Promotional Opportunities

Invoice Approval and Billing

Qualification

Media planning experienceMedia planning toolsPresentation skillsUnderstanding media propertiesStaff managementBachelor’s degreeMS Office proficiencyRetail client experienceFull-service agency experience

Required

Bachelor's degree in business, marketing, advertising or related field

4+ years media planning experience as a Media Planner

Demonstrated presentation and writing skills

Understanding and knowledge of all relevant media properties including Broadcast, Online, OOH, Print

MS Office: Internet Explorer, Excel, Word and PowerPoint

Experience using most of the following media planning tools: TNS, Scarborough, Media Monitors, Nielsen, Arbitron, Tactician, and Simmons

Preferred

Experience in working with retail clients is highly desirable

Experience directly managing a staff of one or more is highly desirable

Full-service agency experience preferred, but not required

Company

Zimmerman Advertising

Glassdoor2.9

Zimmerman Advertising is a professional full-service advertisement agency, specializing in retail business.

Founded in 1984

Fort Lauderdale, Florida, USA

501-1000 employees

https://www.zadv.com

H1B Sponsorship

Zimmerman Advertising has a track record of offering H1B sponsorships. Please note that this does not guarantee sponsorship for this specific role. Below presents additional info for your reference. (Data Powered by US Department of Labor)

Distribution of Different Job Fields Receiving Sponsorship

Represents job field similar to this job

Trends of Total Sponsorships

2025 (2)

2023 (2)

2022 (2)