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TikTok · 3 days ago

Product Manager, Brand Ads (Web Traffic)

San Jose, CA

Full-time

Onsite

Mid Level

$165K/yr - $414K/yr

3+ years exp

TikTok is the leading destination for short-form mobile video, dedicated to inspiring creativity and bringing joy. The Product Manager for Brand Ads will be responsible for developing brand ad solutions and collaborating with various teams to enhance advertising effectiveness and drive revenue for the platform.

Content CreatorsContent DiscoveryMedia and EntertainmentSocial MediaVideo

H1B Sponsor Likely

Responsibilities

Responsible for building brand ads solutions to improve advertising effectiveness and efficiency. Lead brand ads product (for web-traffic) strategy and roadmap planning for traffic strategy optimization and ad format innovations

Collaborate closely with product marketing, sales, agencies and clients to deeply understand advertising market dynamics and customer needs, build brand advertising solutions to deliver value for our customers and drive revenue for the platform

Strengthen product solutions and enablement tools for premium ad products to gain large video budgets at scale

Proven record of building shop advertising products

Qualification

Ad tech expertiseBrand advertisingTraffic strategyProduct management experienceCoordination skillsDigital advertising backgroundStart-up experienceCommunicationProblem solvingFast-paced environment

Required

Bachelor's degree

3+ years of experience as a Product Manager

Deep understanding of ad tech and brand advertising, expertise in traffic strategy

Excellent problem solver, goal and data driven, strong ownership, excellent communication and coordination skills

Ability to work in a fast pace environment

Preferred

Working experience with any ads platform

Preferred background in digital advertising

Experience working in a start-up environment

Benefits

Medical, dental, and vision insurance

401(k) savings plan with company match

Paid parental leave

Short-term and long-term disability coverage

Life insurance

Wellbeing benefits

10 paid holidays per year

10 paid sick days per year

17 days of Paid Personal Time (prorated upon hire with increasing accruals by tenure)

Company

TikTok

Glassdoor3.4

TikTok is a short-form video entertainment app and social network platform. It is a sub-organization of ByteDance.

Founded in 2003

Los Angeles, California, USA

10001+ employees

https://www.tiktok.com

H1B Sponsorship

TikTok has a track record of offering H1B sponsorships. Please note that this does not guarantee sponsorship for this specific role. Below presents additional info for your reference. (Data Powered by US Department of Labor)

Distribution of Different Job Fields Receiving Sponsorship

Represents job field similar to this job

Trends of Total Sponsorships

2025 (979)

2024 (601)

2023 (387)

2022 (322)

2021 (133)

2020 (72)