Legends Global · 20 hours ago
Sales Manager
Grand Rapids, MI
Full-time
Onsite
Entry, Mid Level
2+ years expLegends Global is the premier partner to the world's greatest live events, venues, and brands. The Sales Manager plays a key role in driving revenue growth and market visibility for DeVos Place Convention Center, managing the full sales cycle for a diverse portfolio of events and building strong relationships with clients and partners.
HospitalityMarketingSports
Responsibilities
Actively prospect, qualify, and book new business to meet or exceed annual revenue goals
Manage assigned accounts through the pre-event sales lifecycle, from initial inquiry through contract execution and transition to Event Coordination
Develop customized proposals, rate quotes, and license agreements aligned with client needs and venue capabilities
Maintain a strong sales pipeline and accurately forecast business activity
Serve as a primary client liaison during the pre-event phase, delivering timely, accurate, and professional communication
Conduct site tours, pre-event meetings, and consultations to align client expectations and event requirements
Build long-term client relationships that support repeat business and referrals
Collaborate with the Director of Sales on marketing strategies, sales plans, and targeted promotional initiatives
Partner with the local CVB, hotel partners, and community organizations to grow destination-based demand
Support event-specific marketing efforts, including advertising and promotional campaigns when applicable
Work cross-functionally with Sales, Event Services, Operations, and Finance to ensure seamless event execution
Contribute to a team-oriented sales culture by sharing market insights, opportunities, and best practices
Qualification
Required
Consultative selling and solution-based sales approach
Contract negotiation and pricing strategy
Revenue forecasting and pipeline management
Event sales or hospitality-driven business development
Clear, confident written and verbal communication
Professional presentation and client-facing presence
Ability to influence and build trust with diverse stakeholders
Ability to manage multiple accounts and deadlines in a fast-paced environment
Strong attention to detail with a high level of accuracy
Comfort working with budgets, pricing models, and revenue metrics
Proficiency with CRM systems and sales tracking tools
Working knowledge of Microsoft Excel, Word, and related business applications
Ability to learn and adapt to new sales and venue management technologies
Minimum of 2 years of experience in sales, hospitality, events, or a related customer-driven industry
Ability to work independently with minimal supervision while collaborating effectively with leadership and peers
Flexible availability required, including evenings, weekends, and holidays based on event schedules
Some travel may be required
Preferred
Bachelor's degree in Marketing, Sales, Communications, Hospitality Management, or a related field
Experience in convention centers, venues, hotels, or live events
Benefits
Medical
Dental
Vision
Life and disability insurance
Paid vacation
401k plan
Company
Legends Global
Legends Global is the premier partner to the world's greatest live events, venues and brands.
1001-5000 employees
Funding
Current Stage
Late StageTotal Funding
unknownKey Investors
New Mountain Capital
2017-05-04Series Unknown
Leadership Team
Shervin Mirhashemi
Chief Executive Officer
Scott Aronsky
Chief Financial Officer
Recent News
2025-12-05
2025-10-09
The Bahamas Ministry of Tourism
2025-09-17
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