Schwazze · 12 hours ago
Digital Marketing Manager
Denver, CO
Full-time
Hybrid
Mid, Senior Level
$85K/yr - $95K/yr
5+ years expSchwazze is a purpose-driven, vertically integrated cannabis operator building a leading seed-to-sale company. The Digital Marketing Manager will lead digital growth initiatives, optimizing customer engagement and retention across e-commerce and digital campaigns while collaborating with cross-functional teams to align with business objectives.
CannabisConsulting
Responsibilities
Define and execute the digital strategy for e-commerce, ensuring alignment with company goals and revenue targets
Analyze customer behavior, site performance, and market trends to identify growth and optimization opportunities
Lead initiatives to optimize product pages, promotions, checkout flows, and overall user experience to maximize conversion and average order value
Design and oversee testing frameworks (A/B and multivariate) to validate hypotheses, measure impact, and refine strategies
Provide actionable insights to senior leadership on performance trends, opportunities, and risk mitigation
Partner with cross-functional teams to ensure strategic integration of e-commerce initiatives across the business
Develop and execute strategic digital messaging campaigns across multiple channels to drive acquisition, engagement, and retention
Architect customer lifecycle journeys with segmentation, personalization, and automation to maximize relevance and customer lifetime value
Monitor campaign performance, evaluate results, and make data-driven recommendations to improve engagement, conversion, and ROI
Partner with creative and content teams to ensure messaging is on-brand, resonates with target audiences, and aligns with overall marketing objectives
Lead strategic planning sessions for campaign initiatives, presenting insights and recommendations to stakeholders
Stay ahead of digital marketing trends and customer behaviors to identify new opportunities for engagement
Build executive dashboards and presentations to summarize campaign performance, trends, and optimization opportunities
Own the strategy and optimization of the loyalty program, driving member acquisition, engagement, and incremental revenue
Evaluate program performance and recommend enhancements to strengthen value propositions, customer experience, and engagement
Lead the planning, development, and execution of content across digital touchpoints, including in-store and online screens
Collaborate with Marketing, Retail Operations, IT, and other departments to align loyalty programs and digital content with broader initiatives
Define and monitor KPIs tied to loyalty program performance, transactions, basket size, and margin
Maintain oversight of digital content scheduling, rotation, and quality assurance across channels
Identify opportunities to leverage loyalty data to inform broader digital marketing initiatives
Provide direct management, coaching, and performance oversight for the Loyalty & CRM Specialist and Marketing Technology Specialist
Set clear priorities, workflows, and expectations to ensure accurate execution of digital campaigns, loyalty initiatives, and marketing technology operations
Partner with team members to identify process improvements, resolve execution issues, and support professional development
Ensure alignment between digital strategy, loyalty execution, and marketing technology enablement
Qualification
Required
Bachelor's degree in Marketing, Business, Communications, or a related field
5-7+ years of experience in digital marketing, e-commerce, or customer engagement roles
Proven ability to develop and execute multi-channel digital strategies that drive acquisition, engagement, and retention
Strong analytical skills with experience interpreting data to inform strategic decisions and optimize performance
Demonstrated ability to collaborate across cross-functional teams and influence outcomes in a fast-paced environment
Experience building dashboards, reports, and executive presentations to communicate insights and recommendations
Experience managing loyalty programs, CRM, or customer lifecycle marketing initiatives
Familiarity with regulated industries and compliance requirements, preferably in cannabis
Experience leading A/B or multivariate testing programs to optimize digital campaigns and user experiences
Proven track record of aligning e-commerce, digital messaging, and loyalty initiatives to broader business objectives
Ability to obtain and maintain an active Marijuana Enforcement Division (MED) badge in the state of Colorado
Preferred
Experience in cannabis or other regulated industries, with an understanding of compliance and industry-specific operational requirements
Benefits
Medical/Dental/Vision Insurance
Pet Insurance
EAP Programs
Paid Time Off
Paid Parental Leave
Employee Discount at all Schwazze Retail locations
Company
Schwazze
Schwazze provides consulting services for cannabis growing technologies and methodologies.
501-1000 employees
Funding
Current Stage
Public CompanyTotal Funding
$110MKey Investors
Dye Capital & Company
2021-12-03Post Ipo Debt· $95M
2019-06-06Post Ipo Equity· $14M
2017-09-12Post Ipo Equity· $1M
Leadership Team
Forrest Hoffmaster
Interim CEO
Recent News
MarketScreener
2025-12-22
2025-12-19
Company data provided by crunchbase