Dreyer's Grand Ice Cream · 12 hours ago
Associate Brand Manager
Walnut Creek, CA
Full-time
Onsite
Entry Level
$100K/yr - $115K/yr
1+ years expDreyer's Grand Ice Cream is a global leader in the ice cream industry, known for its iconic brands. The Associate Brand Manager will be responsible for executing key brand activities to drive brand performance, leveraging consumer insights to enhance brand equity and share.
Food and BeverageFood ProcessingSnack Food
Responsibilities
Be a champion for our consumer: Use marketplace data and trends to support developing a deeper understanding of the demographics, psychographics, and behavioral drivers of our consumers
Support the build of annual brand plans: Use brand, consumer and marketplace data and trends to support in developing annual plans to generate optimal demand for the brand and sustain long-term brand health including equity, awareness and engagement
Flawless execution: Execute brand plans to achieve sales and market share goals, relentlessly examine performance and optimize real time
Understand retail environment & how to best win at key customers/channels: Champion brand at key retailers to maximize results, with lens toward driving competitive advantage and effectiveness of trade and marketing spending, with a bias for action to drive stronger performance versus competition
Communications: Partner with brand manager in the development and execution of communication plans across all communications channels. Lead initiatives of the tactical communication plan (ie: print, paid social, programmatic, etc) around specific touchpoints or consumer targets including agency and cross-functional team management, strategy, planning, execution and results measurement
Packaging design: Support packaging design and implementation as needed for renovation, innovation, quality improvements
Manage day-to-day brand budget: Ensure strong attention to detail, and active pursuit of savings and optimization
Be an advocate for the brand internally and externally: Prepare, present and sell-in aspects of the brand plan to management, cross-functional partners and external stakeholders
Innovation: Lead and support all new product development (NPD) projects from end to end, weighing and prioritizing quality, voice of consumer and business impact. Partner with key cross-functional teams to commercialize NPD projects
Qualification
Required
BS/BA in Marketing or related field; MBA preferred but not necessary
1-2 years Brand Marketing experience. Strong preference for Consumer Goods (CPG) exposure
Experience leading marketing communication projects including digital and media strategies
Strong drive for results including: strong leadership, decision-making and analytical skills, effective communication skills, ability to think strategically, self-motivation, and a passion for the consumer
Experience partnering with cross-functional teams and agency partners
Experience developing brand/product plans, such as communication campaigns and commercialization strategies
Ability to influence and lead others, including those outside of the Marketing function
Passion for identifying consumer insights and transforming them into significant product and marketing innovation
Ability to translate critical thinking into strong business results
Deep understanding of key P&L drivers
Quantitative strength in analyzing data and synthesizing learning into insights and action
Apply knowledge of multidisciplinary business principles and practices to achieve successful outcomes in cross-functional projects and activities
Attention to detail, be in the details
Set priorities, meet deadlines and manage multiple projects in a fast-paced, changing environment
Work independently and make decisions with minimal supervision
Communicate clearly and concisely, both orally and in writing
Handle confidential and sensitive information with a high level of professionalism and composure
Knowledge of general office administration, procedures and equipment including proficiency in Microsoft Office Suite
Strong sense of urgency, even when managing initiatives with long lead times
Adaptability and flexibility to meet changing priorities and adjust to different management styles
Benefits
Free ice cream
Company
Dreyer's Grand Ice Cream
Dreyer's Grand Ice Cream is a manufacturer of ice cream products.
1001-5000 employees
H1B Sponsorship
Dreyer's Grand Ice Cream has a track record of offering H1B sponsorships. Please note that this does not
guarantee sponsorship for this specific role. Below presents additional info for your
reference. (Data Powered by US Department of Labor)
Distribution of Different Job Fields Receiving Sponsorship
Represents job field similar to this job
Trends of Total Sponsorships
2025 (2)
2023 (1)
2022 (1)
2021 (1)
Funding
Current Stage
Late StageLeadership Team
Kim Peddle Rguem
Chief Executive Officer
Recent News
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