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Basys · 21 hours ago

Paid Media Manager

KC Metro Area

Full-time

Hybrid

Senior Level

5+ years exp

Basys is a technology and payment integration solutions provider, seeking a Paid Media Manager to lead their digital marketing initiatives. This role involves planning, executing, and optimizing paid media campaigns across various channels to drive brand awareness and lead generation, while collaborating with internal teams and external partners.

BankingE-CommerceFinancial ServicesVenture Capital

Hiring Manager

Evan Penner

Responsibilities

Develop and manage the overall paid media and digital acquisition strategy, including annual planning, forecasting, and performance goal-setting aligned with company growth metrics (CAC, ROI, and LTV)

Plan, execute, and optimize paid media campaigns across Google Ads, Bing, LinkedIn, Meta, and programmatic display networks to support brand and product growth

Oversee advertising budgets, bid strategies, and creative optimization to achieve measurable business outcomes, balancing brand exposure and pipeline contribution through disciplined performance management

Collaborate with marketing leadership and creative teams to develop integrated campaigns and ensure message consistency across all channels

Monitor and analyze campaign performance data to identify opportunities for improvement and present actionable insights to stakeholders

Support SEO and GEO-targeting strategies to improve search visibility and local engagement

Coordinate with team members on email marketing initiatives, website content updates, and lead-nurture workflows to optimize digital conversion paths

Stay informed on emerging digital trends, ad technologies, and competitive activity to continuously refine strategies and enhance results

Assist with the execution of marketing automation workflows and CRM data integrations

Provide regular reporting and recommendations to marketing leadership

Support cross-departmental initiatives that rely on digital performance, including partnerships and product launches

Completes other assigned duties as requested

Qualification

Paid media managementGoogle AdsMarketing analyticsSEO best practicesEmail marketingCRM platformsAnalytical thinkingCommunication skillsOrganizational skillsProject management

Required

Demonstrated ability to translate digital marketing data into actionable business insights and strategic recommendations for leadership

Excellent communication and organizational abilities with attention to detail

Ability to manage multiple projects and timelines in a fast-paced environment

Strategic and analytical thinker capable of designing scalable acquisition frameworks and leading cross-functional digital initiatives from concept to execution

Bachelor's degree in Marketing, Communications, or related field preferred

Minimum of 5 years of experience in digital marketing with direct management of paid media campaigns

Proficiency with Google Ads, Bing Ads, Meta Business Manager, LinkedIn Campaign Manager, and programmatic display platforms

Experience with marketing analytics tools including Google Analytics, Tag Manager, and Data Studio (or similar)

Familiarity with SEO best practices, email marketing, and website content management systems