Swoon ยท 17 hours ago
Digital Media Specialist - 94929
Tempe, AZ
Contract
Hybrid
Entry, Mid Level
$35/hr - $40/hr
2+ years expSwoon is working with one of the largest public universities in the United States, looking to add a Digital Media Specialist to their team. The role involves developing, managing, and executing digital media plans that meet client advertising goals and optimizing digital campaigns across various platforms.
ConsultingHuman ResourcesInformation TechnologyLegalStaffing Agency
Responsibilities
Develop, manage, and execute effective digital media plans for units/colleges across the university that meet and exceed client advertising related business goals
Build and maintain media plan flowcharts and/or presentations
Execute digital media campaigns for multiple units including PPC search and social across Facebook, LinkedIn, Snapchat, TikTok, Google, Bing as well as site direct buys
Understand, set up, and manage new and existing Paid Search and Social campaign components including, but not limited to, ad copy, bid prices, cost per conversion, cost per click, keyword research, attribution, etc
Optimize PPC self-serve campaigns against KPIs such as lead volume, site traffic, reach, CPA, CPM, viewability or offline results
Qualification
Required
2+ years of paid media experience
Bachelor's Degree
Knowledge of digital media technologies and tag management
Strong multi-tasking skills
Preferred
Google Analytics/Ads and Blueprint Certifications are nice to have
Company
Swoon
In 2010, Swoon launched an agile, client-focused team that is not only savvy in our core industries but elbow-deep, every day, getting to know the strongest talent in the technology and professional fields.
501-1000 employees
Funding
Current Stage
Late StageLeadership Team
Andy Baker
Co-Founder and Leadership Advisor
Alyssa Holtz
Client Partner
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