Tata Consultancy Services · 5 hours ago
Solution Architect
Tata Consultancy Services is seeking a Martech Consultant to enhance their marketing automation capabilities. The role involves developing and deploying marketing automation solutions, ensuring compliance with global standards, and collaborating with various stakeholders to optimize customer journeys.
Business Information SystemsConsultingInformation TechnologyIT Management
Responsibilities
Develop and deploy marketing automation workflows, campaigns, and integrations across platforms such as Salesforce, HubSpot, Marketo, Eloqua, and Adobe Campaign
Translate business requirements into actionable marketing automation solutions, collaborating with stakeholders to ensure alignment with strategic objectives
Address privacy, consent, and preference management in line with global market needs and regulatory requirements
Integrate foundational capabilities and intelligent tools (e.g., CDP, CRM, CMS, analytics) to enable unified customer journeys and data-driven marketing execution
Implement AI-powered search, telemetry, and experience measurement tools to monitor and optimize campaign effectiveness and core web vitals
Work closely with sales, marketing, and commerce teams to design customer journeys and deliver solutions that support global business delivery goals
Educate marketing teams on automation platforms, best practices, and campaign optimization techniques
Qualification
Required
Hands-on expertise with marketing automation platforms (e.g., Salesforce Marketing Cloud, Marketo, Eloqua, HubSpot, Adobe Campaign)
Experience in designing and optimizing sales, marketing, and commerce-related customer journeys
Strong understanding of data management, analytics, and reporting tools
Knowledge of privacy, consent, and global compliance standards
Excellent communication, problem-solving, and stakeholder engagement skills
Bachelor's degree in Marketing, Computer Science, Information Systems, or related field
Certifications in major marketing automation platforms (e.g., Adobe, Salesforce, Marketo, HubSpot)
Experience with API integration, ETL, and data platform tools
Proven track record in global rollout of solutions and working with cross-regional stakeholders
Strong analytical and problem-solving abilities
Excellent communication and stakeholder management skills
Ability to work independently and in cross-functional teams
Company
Tata Consultancy Services
Tata Consultancy Services is a business solutions company that specializes on information technology services and consulting.
H1B Sponsorship
Tata Consultancy Services has a track record of offering H1B sponsorships. Please note that this does not
guarantee sponsorship for this specific role. Below presents additional info for your
reference. (Data Powered by US Department of Labor)
Distribution of Different Job Fields Receiving Sponsorship
Represents job field similar to this job
Trends of Total Sponsorships
2025 (7880)
2024 (9690)
2023 (8537)
2022 (11159)
2021 (9813)
2020 (11984)
Funding
Current Stage
Public CompanyTotal Funding
unknown2004-08-25IPO
Leadership Team
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