Radicle Health · 8 hours ago
Director, Demand Generation
United States
Full-time
Remote
Director/Executive
$140K/yr - $160K/yr
6+ years expRadicle Health is a collection of human services software products designed to foster collaboration and innovation, helping organizations better serve their communities. They are seeking a Director of Demand Generation to build and scale a best-in-class inbound, ABM, and digital demand engine that generates significant sales-accepted pipeline.
Health CareInformation ServicesInformation Technology
Responsibilities
Generate $16M+ in marketing-sourced pipeline annually ($4M per quarter), measured by sales-accepted opportunities created
Design and scale ABM/ABX programs for ICP accounts (primarily 1:few and 1:1)
ABM/ABX becomes a consistent, measurable source of sales-accepted pipeline
ABM plays are tightly aligned with Sales on target accounts, messaging, and follow-up
SEO & AEO are top 1–2 pipeline-producing channels
Radicle Health consistently appears on page one for priority non-branded, high-intent searches
In featured snippets and 'best / comparison' queries
In AI-generated answers and zero-click discovery environments
Organic visibility reliably converts into opportunities, not just traffic
Inbound attracts high intent buyers and accelerates sales conversion
Visitor → opportunity conversion improves q/q
Paid, website, and content operate as a single inbound system
Websites function as both a trusted source of truth and a conversion engine
Content investment aligns tightly to buyer intent and revenue impact
Leverage Hubspot for clear, trusted attribution for inbound pipeline
Customer referrals are a consistent, trackable pipeline source
Review platforms strengthen credibility & conversion
Effectively lead 1 FTE & agency/contractor resources
High accountability, quality bar, and decisive performance management
Qualification
Required
6+ years of experience in Demand Generation
Revenue-Driven: Thinks in pipeline dollars, not vanity metrics
ABM/ABX Strategy: Has designed and run ABM/ABX programs with Sales that generated measurable pipeline
SEO Mastery: Expert in intent modeling, topic authority, and technical fundamentals
AEO Fluency: Wins in AI-driven discovery, featured snippets, and zero-click results
Analytical Rigor: Data-first, ROI-oriented decision-maker
Strategic Content Judgment: Knows what content should (and should not) exist
Collaboration: Trusted partner across Sales, Events, Product, RevOps, and CS
Leadership: Creates clarity, accountability, and results
Brand Stewardship: Maintains a high bar for clarity and cohesion
Grit: Executes in lean, imperfect environments
Benefits
Unlimited PTO policy
Competitive medical, dental, and vision healthcare coverage
401k matching
Paid holidays
Volunteer time off
Paid parental leave
Remote work stipend
Company
Radicle Health
Radicle Health provides service delivery, functional, and optimization platforms for behavioral health and human service agencies.
201-500 employees
Funding
Current Stage
Growth StageRecent News
MandASoft
2022-12-02
Company data provided by crunchbase