Ataccama · 1 week ago
VP, Global Field & Partner Marketing
Boston, MA
Full-time
Hybrid
Director/Executive
$280K/yr - $350K/yr
12+ years expAtaccama is a leading company in data management, focusing on transforming AI ambitions into reality. The VP of Global Field & Partner Marketing will be responsible for leading the demand creation strategy and execution, overseeing a global team, and establishing marketing frameworks to accelerate growth across various channels.
AnalyticsArtificial Intelligence (AI)Business IntelligenceCloud Data ServicesData GovernanceData IntegrationData ManagementSaaS
Hiring Manager
Monica Yampolsky, SHRM-SCP
Responsibilities
Build and execute a global field marketing strategy that fuels predictable pipeline growth and new logo acquisition across markets and segments
Lead the creation of integrated, multi-channel campaigns that bring to bear relevant tactics in the B2B marketing mix (digital, events, account-based experiences etc.) aligned to buyer journeys and revenue goals
Drive strong collaboration with BDRs, Sales, and the Partner team to optimize lead management, conversion, and attribution models
Partner with RevOps to refine funnel metrics, performance dashboards, and ROI reporting
Develop and execute partner marketing strategies •to, through, and with• strategic partners (e.g., cloud platforms, system integrators, resellers)
Build scalable partner co-marketing programs, joint campaigns, and partner enablement initiatives that increase sourced and influenced pipeline
Collaborate with Partner Sales to align marketing investments to partner tiers, performance, and joint business plans
Collaborate with the Growth Marketing team focused on our web and digital channels to help ensure they are aligned with field strategies and driving conversions as expected for growth
Lead regional field marketing teams in developing localized campaigns, executive events, and account-based/industry programs that align to regional sales priorities
Ensure consistent brand and messaging while optimizing for local market dynamics
Mentor and scale a high-performing global team that blends creativity with data-driven rigor
Partner closely with Product Marketing, Growth Marketing, Brand and Communications to deliver integrated go-to-market programs
Serve as a key member of the Marketing Leadership Team, helping shape overall strategy, budget, organizational design, and scalable growth
Qualification
Required
12+ years of B2B marketing experience, including 5+ years leading global or multi-region demand generation functions at Senior Director/VP level
Proven success driving pipeline growth and marketing influenced revenue in complex, enterprise SaaS environments, with experience in the data and/or AI space preferred but not required
Deep expertise in building and operationalizing integrated demand generation models—ABM, digital, content-led, and field-based
Strong understanding of partner ecosystems (e.g., cloud hyperscalers, SIs, ISVs) and experience building successful to/through/with-partner programs
Curiosity, creativity, and the desire to drive organizational and operational transformation with AI
Exceptional analytical capabilities with the ability to glean and articulate business insights supported by data to a variety of internal and board stakeholders
Comfort with CRM, MAP, and BI tools (e.g., Salesforce, Marketo, HubSpot, 6sense, Tableau) as well as a working knowledge of/passion for how Martech is being disrupted by AI/agentic technology
Experience building, leading, and scaling high-impact teams, setting clear vision, operating cadence, and performance standards
Strategic mindset with the ability to execute hands-on and lead through influence in a global environment
Preferred
Experience in the data and/or AI space
Data management / data quality / AI industry experience
Benefits
Medical Insurance (including vision & dental)
401(k) with employer match contribution
Life Insurance
Long-term disability insurance
Employee Assistance Program (EAP)
Long-Term Incentive Program
"Bring Your Friend" referral program
Get paid vacation plus the freedom of Flexible Time Off (FTO)-a policy that lets you take additional time off when needed, supporting your work-life balance and well-being
5 sick days
The Global Family Support Program - a paid leave program to help all parents focus on the new addition to their family
Flexible working hours & hybrid work setup
Conference tickets to the best industry events of the year
Online courses & company access to Udemy to hone your skills
Company laptop
Personal cell phone contribution
Company
Ataccama
Ataccama is a data trust platform that helps organizations accelerate their business initiatives with trusted, high-quality, governed data.
501-1000 employees
Funding
Current Stage
Late StageTotal Funding
$150.5MKey Investors
Bain Capital Tech Opportunities
2025-12-09Series A
2022-06-22Series A· $150M
2010-01-30Seed· $0.5M
Leadership Team
Mike McKee
CEO and President
Jan Mrazek
Co-Founder and Co-Owner
Recent News
2026-01-12
Best Data Management Software, Vendors and Data Science Platforms
2025-12-13
2025-12-09
Company data provided by crunchbase