FlexiSpot · 2 days ago
Regional Sales Director (Commercial)
Flexispot Inc. is a globally recognized leader in ergonomic health and smart office solutions, operating in over 75 countries. The Sales Director – Commercial Furniture is responsible for leading B2B sales through dealer and distributor relationships, focusing on channel strategy and long-term revenue development in the commercial furniture industry.
Responsibilities
Lead, build, and expand strong relationships with commercial furniture dealers, distributors, and channel partners
Leverage existing dealer networks to accelerate market penetration and channel expansion
Serve as the senior relationship owner for key dealer accounts and strategic partners
Provide direction and guidance to support dealer performance and alignment with company sales goals
Identify, onboard, and develop new commercial furniture dealers and distribution partners
Develop and execute channel sales strategies to drive sustainable revenue growth
Support dealers with product positioning, pricing strategy, and project-based selling efforts
Drive pipeline development and oversee account performance across assigned territories or channels
Partner closely with internal sales, marketing, operations, and logistics teams to ensure dealer success
Support dealer training programs, product launches, and go-to-market initiatives
Provide strategic input on promotional planning, showroom strategies, and key industry events
Monitor market trends across workplace, education, hospitality, and healthcare furniture sectors
Collect and analyze dealer and customer feedback to inform sales strategy, product development, and channel optimization
Maintain accurate CRM records related to dealer activity, opportunities, forecasts, and account status
Qualification
Required
3–5 years of B2B sales experience in commercial furniture, contract furniture, or a related industry
Proven success working within dealer-based or distributor-driven sales models
Established commercial furniture dealer and/or distributor network with active relationship access
Strong understanding of project-driven sales cycles and specification-based selling environments
Demonstrated ability to lead relationships, influence stakeholders, and drive long-term revenue growth
Willingness to travel for dealer visits, showroom meetings, and industry events (e.g., NeoCon, A&D events)
Benefits
Performance-based bonus tied to dealer development, account growth, and channel expansion
Company
FlexiSpot
FlexiSpot is an online furniture company.
Funding
Current Stage
Late StageRecent News
2025-12-13
2025-12-09
Irish Tech News
2025-11-14
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