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Splitero · 7 hours ago

Senior Marketing Cloud Engineer

United States

Full-time

Remote

Mid, Senior Level

$115K/yr - $140K/yr

5+ years exp

Splitero is a fintech and proptech company focused on helping homeowners access their home equity. They are seeking a Senior Marketing Cloud Engineer to own and optimize their Salesforce Marketing Cloud stack, designing and implementing multichannel lifecycle journeys and collaborating with various stakeholders to drive measurable growth.

FinanceFinancial ServicesPayments

Responsibilities

Design, build, and maintain lifecycle journeys in Salesforce Marketing Cloud using Email Studio, Journey Builder, Automation Studio, Contact Builder, and Data Extensions, covering the full funnel from lead through origination and post-funding

Own and evolve the architecture of Splitero’s Marketing Cloud implementation, including data models, subscriber management, and Marketing Cloud Connect with Salesforce Sales Cloud and Data Cloud/Data 360

Configure and optimize multichannel messaging (email and SMS) for both marketing and operational communications, ensuring deliverability, reliability, and consistency across campaigns and journeys

Use SQL within Marketing Cloud and Salesforce Data Cloud/Data 360 to design and manage data extensions, segmentation logic, and audience definitions that support personalized, event-driven campaigns

Partner with Product, Engineering, and Analytics to implement and refine tracking across GA4 and Salesforce/CRMA, co-owning online and offline events used for lifecycle analysis, experimentation, and optimization

Collaborate with a MarTech Product Manager and product analytics resources to translate lifecycle and growth requirements into robust technical implementations, including event schemas and data flows

Set up and maintain automations and data flows between Salesforce Sales Cloud, Data Cloud/Data 360, and Marketing Cloud using standard connectors and configuration, minimizing manual work and data discrepancies

Enforce governance across the Marketing Cloud ecosystem, including naming conventions, data contracts, folder structures, and documentation, to build a strong, maintainable foundation as the stack grows

Ensure all campaigns and automations adhere to standard marketing laws and best practices (CAN-SPAM, consent handling, unsubscribe logic), with an understanding of the considerations for financial products

Work in a remote, high-autonomy environment with a bias toward shipping MVP journeys and iterating based on data, while maintaining strong attention to detail in configuration and data quality

Constantly look for ways to innovate with AI technologies and evaluate new products and tools to improve homeowner experience and internal workflows

Qualification

Salesforce Marketing CloudSQL/SOQLGA4Email StudioJourney BuilderAutomation StudioData ExtensionsCollaboration skillsCommunication skillsProblem-solving skillsTeam-oriented

Required

5+ years of hands-on experience with Salesforce Marketing Cloud, with significant time spent in Email Studio, Journey Builder, Automation Studio, Contact Builder, and Data Extensions

Strong proficiency in SQL/SOQL for segmentation, querying, and shaping data within Marketing Cloud and Salesforce Data Cloud/Data 360

Demonstrated experience owning Marketing Cloud implementations end-to-end in an in-house role, preferably in SaaS, fintech, proptech, or similarly data-intensive B2C/B2B2C environments

Solid understanding of GA4 and Salesforce/CRMA, and how to use these tools to support data-driven decision making, funnel tracking, and continuous enhancement of lifecycle journeys

Ability to independently discover and design the right data flows and objects needed for campaigns and automations, without relying on others to scope data requirements for you

Comfort working within a regulated financial context, with awareness of marketing best practices and considerations for consumer financial products

Excellent collaboration and communication skills, with the ability to partner closely with product managers, engineers, analysts, and marketing stakeholders while operating as a high-accountability individual contributor

Ability to break down complex technical problems and deliver high-quality solutions

Desire to participate in fast-paced early-stage startup

Team-Oriented: Prioritizes collaboration, inclusivity, and teammate support

Candidates must be located in the United States. Working timezone in PST or MST preferred

Preferred

Experience with or exposure to tools such as Snowflake, PostHog, Fivetran, dbt, or n8n is a plus

Benefits

Fully Remote Team - Our remote-first culture allows us to hire the best people, regardless of location.

OneTeam Culture - We foster a culture of transparency, innovation, and inclusivity, where every voice is heard and every team member is valued. We believe in celebrating our successes, doing the right thing, and helping each other so we grow as a team and as individuals.

Generous Resources - We want to ensure you are set up to do your best work. In addition to a solid tech stack, and access to any WeWork location, you will receive a monthly cell and internet stipend.

Premium Healthcare - We offer comprehensive healthcare plans for you and your family, which employees are eligible for on their first day.

Flexible PTO and Parental Leave - We offer a generous PTO and encourage employees to take time off to recharge. We're proud to offer a parental leave policy that allows you to welcome your new addition without worry.