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TikTok · 1 day ago

Ads Platform Product Marketing Manager

San Jose, CA

Full-time

Onsite

Mid, Senior Level

$103K/yr - $245K/yr

TikTok is the leading destination for short-form mobile video, inspiring creativity and bringing joy to its users. As a Product Marketing Manager, you will drive product awareness and collaborate with stakeholders to shape go-to-market strategies for ad products, ensuring they resonate with a diverse customer base.

Content CreatorsContent DiscoveryMedia and EntertainmentSocial MediaVideo

H1B Sponsor Likely

Responsibilities

Define the value proposition, positioning, and messaging targeted at our audience, and shape go-to-market strategies for ad products

Goal Setting and Collaboration: Establish clear goals and success metrics in collaboration with key stakeholders. Drive product adoption and growth globally through various tactics such as sales enablement, automated notifications, content production, webinars, and client workshops

Market Strategy Expertise: Act as a market strategy expert, working closely with the sales team to deeply understand target markets. Identify opportunities for vertical-based recommendations and help scale these insights across the sales team

Innovation and Testing: Design and lead alpha/beta testing initiatives with well-defined criteria to capture early-stage insights for product innovation and refinement. Ensure products are primed for scalability

Market Insights: Lead both quantitative and qualitative inbound initiatives, including customer persona understanding, opportunity sizing, customer feedback analysis, and competitor intelligence. Use these insights to shape the product strategy, vision, and roadmap comprehensively

Qualification

Digital marketingGo-to-market strategiesAnalytical skillsCommunication skillsCross-functional collaborationDynamic environment adaptabilityCreative thinking

Required

Bachelor's degree in Marketing, Business, or a related field

Proven experience in digital marketing, with a track record of leading teams and driving go-to-market strategies

Strong analytical skills with the ability to translate data into actionable insights

Exceptional communication and presentation skills

Adept at collaborating with cross-functional teams

Ability to thrive in a dynamic, fast-paced environment

Creative thinking and a passion for innovation

Preferred

MBA is a plus

Benefits

Medical, dental, and vision insurance

401(k) savings plan with company match

Paid parental leave

Short-term and long-term disability coverage

Life insurance

Wellbeing benefits

10 paid holidays per year

10 paid sick days per year

17 days of Paid Personal Time (prorated upon hire with increasing accruals by tenure)

Company

TikTok

Glassdoor3.4

TikTok is a short-form video entertainment app and social network platform. It is a sub-organization of ByteDance.

Founded in 2003

Los Angeles, California, USA

10001+ employees

https://www.tiktok.com

H1B Sponsorship

TikTok has a track record of offering H1B sponsorships. Please note that this does not guarantee sponsorship for this specific role. Below presents additional info for your reference. (Data Powered by US Department of Labor)

Distribution of Different Job Fields Receiving Sponsorship

Represents job field similar to this job

Trends of Total Sponsorships

2025 (979)

2024 (601)

2023 (387)

2022 (322)

2021 (133)

2020 (72)