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Barco Products · 10 hours ago

Paid Media Specialist

Batavia, IL

Full-time

Hybrid

Mid Level

$70K/yr - $100K/yr

3+ years exp

Barco Products is a leading provider of commercial-grade site furnishings and traffic safety products, seeking a results-driven Paid Media Specialist to enhance their digital advertising efforts. The role involves developing, executing, and optimizing paid advertising campaigns across various platforms to drive qualified traffic and generate leads, while aligning strategies with business objectives.

E-CommerceFurnitureLightingManufacturing

No H1B

Responsibilities

Develop and implement paid media strategies across platforms including Google Ads, Microsoft Advertising, Meta (encompassing Facebook and Instagram), LinkedIn Ads, YouTube, Reddit, native, and programmatic channels

Manage day-to-day campaign operations including building, launching, monitoring, and optimizing campaigns to meet or exceed KPIs such as ROAS, CPA, and conversion rates

Maintain and manage Google shopping feeds in the Google Merchant Center

Work with the SVP of Marketing Strategy to ensure paid media strategies and campaigns align with business goals and objectives

Write compelling copy and collaborate with creative teams to produce engaging visuals aligned with brand guidelines to maximize paid media performance

Monitor and analyze campaign performance using analytics dashboards, including GA4, and make data-driven recommendations to refine strategies

Conduct A/B testing on ad assets, copy, and landing pages to maximize campaign effectiveness

Manage budgets and bids strategically to optimize return on investment (ROI)

Formulate regular weekly/monthly reporting and communication on the status of campaigns, competition, new initiatives, budget pacing, and performance results to key stakeholders throughout the company

Stay current on industry trends, competitor activity, platform updates, and best practices to continuously improve paid media initiatives

Demonstrates strong time management skills by prioritizing tasks, meeting deadlines, and efficiently managing workload in a fast-paced environment

Other duties as assigned

Qualification

Paid media campaign managementGoogle AdsGoogle Analytics (GA4)Data-driven decision-makingMeta AdsMicrosoft AdvertisingGoogle Merchant CenterGoogle Tag ManagerCopywritingAutonomyMicrosoft ExcelProject managementTime managementVerbal communicationWritten communicationCollaboration

Required

Bachelor's degree in marketing, Advertising, Communications, or a related field, or equivalent experience

Minimum 3 years of proven experience managing paid media campaigns in search, social, display, and video platforms

Strong analytical skills with experience in data-driven decision-making, including familiarity with Google Analytics (GA4) and other analytics tools

Knowledge of digital marketing platforms such as Meta Ads, Google Ads, Microsoft Advertising, Google Merchant Center, Google Tag Manager, Google Analytics (GA4), Google Search Console and SEMRush

Google Ads and Google Analytics certified

Demonstrated ability to achieve and exceed KPIs such as ROAS, CPA, and conversion rates

Proficient in configuring UTM parameters and implementing tracking tags/pixels in Google Tag Manager to ensure precise campaign performance measurement

Excellent copywriting skills and experience crafting engaging ad content across platforms

Knowledge of implementing UTM parameters and tracking tags/pixels for accurate campaign measurement

Proficiency in Microsoft Excel

Proven track record of working autonomously, managing multiple campaigns, and collaborating effectively in a small team environment

Excellent verbal and written communication skills