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Chalk · 2 days ago

Marketing Operations

NY, SF or LA

Full-time

Onsite

Mid, Senior Level

4+ years exp

Chalk is building a data platform that powers the future of machine learning applications, and they are seeking a Marketing Operations professional to manage their marketing technology stack. This role focuses on optimizing and scaling growth across various marketing efforts while ensuring alignment with sales and revenue operations.

Artificial Intelligence (AI)Big DataMachine LearningProductivity ToolsSoftware

Responsibilities

Own and evolve the marketing technology stack, ensuring tools are integrated, reliable, and used effectively

Partner closely with RevOps to align attribution models, definitions, reporting, and pipeline math across the funnel

Own end-to-end marketing and SDR reporting, including attribution models, efficiency metrics, and pipeline impact

Design, implement, and maintain multi-touch attribution frameworks leadership can trust

Build and own dashboards that clearly communicate performance, tradeoffs, ROI, and efficiency

Partner with demand gen and SDR teams to operationalize intent, behavioral, product, and third-party signals

Ensure SDRs are focused on the right accounts with the right context at the right time

Own HubSpot execution, including email automation, workflows, lifecycle stages, scoring, and routing

Design and evolve lead and account scoring models to support ABM and outbound prioritization

Own marketing budget tracking and performance analysis across channels

Measure and communicate unit economics, including CAC, cost per opportunity, cost per meeting, and pipeline efficiency

Support AI-native and signal-based tooling to automate campaign execution, prioritization, and reporting

Own marketing reporting across paid, web, SEO/SEM, organic social, community, events, and lifecycle channels

Maintain clean data, taxonomy, and tooling to support fast, reliable execution

Qualification

Marketing technology stackMulti-touch attribution modelsHubSpot executionData warehousesBI toolsPipeline mathMarketing automationAnalytical skillsCollaboration with SDR teamsAI-native toolsTechnical B2B experience