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W.C. Bradley Co. · 21 hours ago

Director, Media and Growth Marketing (>200M)

Scottsdale, AZ

Full-time

Onsite

Director/Executive

8+ years exp

W.C. Bradley Co. is seeking a Director of Media & Growth who will build and lead a performance-driven media organization to accelerate growth across brands and channels. This role involves owning the paid media strategy and execution while collaborating with various teams to integrate media, data, and creative into a unified growth engine.

Commercial Real EstateProperty ManagementReal Estate

Comp. & Benefits

Responsibilities

Define and lead the media and growth strategy for Outdoor Brands across performance marketing, retail media, and digital channels

Establish a clear vision, operating model, and roadmap for the Media & Growth Center of Excellence

Serve as the senior SME for media effectiveness, growth analytics, and experimentation

Act as a strategic advisor to the VP, Marketing and brand leadership on investment decisions and growth opportunities

Own all paid media activation and optimization, including search, social, programmatic, display, and retail media platforms

Lead retail media strategy and execution across key partners (e.g., Amazon, Walmart, Lowe’s, The Home Depot), in close coordination with Trade Marketing and Sales team

Ensure paid media investments align with brand priorities, retail calendars, and promotional strategies

Drive continuous optimization to improve ROAS, CPA, and incremental sales lift

Build and maintain a unified measurement framework across brands and media channels

Establish a single source of truth for media performance and ROI across brands and channels

Lead a structured test-and-learn program (creative, audiences, offers, formats) to fuel ongoing optimization

Translate data and insights into clear, actionable recommendations for stakeholders

Partner closely with: Brand & Category Teams to align media plans with growth objectives

Creative & Content to drive performance-optimized creative development

Trade Marketing to integrate media with retail activation

Research & Insights to apply consumer and shopper learnings

DTC eCommerce & CRM to leverage first-party data and testing insights

Lead quarterly planning, monthly optimization reviews, and executive performance readouts

Recruit, develop, and lead a high-performing team across performance marketing, retail media, and analytics

Establish scalable workflows, governance, and intake processes for brand teams

Own agency and platform partner relationships, ensuring best-in-class execution and value

Qualification

Media strategyPerformance marketingGrowth marketingPaid media platformsMeasurementRetail media networksDTCCRM ecosystemsCross-functional leadershipConsumer goods experienceData-driven decision makingStrategic thinkingCollaborative leadershipClear communication

Required

8–12+ years of experience in media strategy, performance marketing, or growth marketing

Proven leadership experience managing cross-functional teams and agencies

Deep expertise in paid media platforms (search, social, programmatic, CTV, retail media)

Strong analytical and measurement background (ROI, attribution, incrementality)

Experience working in a multi-brand, retail-centric environment

Ability to translate data into executive-level insights and recommendations

Preferred

Experience with retail media networks (Amazon Ads, Amazon Marketing Cloud, DSPs, Walmart Connect, Lowe's Media Network, The Home Depot Orange Apron, etc.)

Familiarity with DTC and CRM ecosystems (first-party data, CDPs)

Experience building or scaling a media COE or shared services model

Background in consumer goods (durables preferred), home improvement, or adjacent categories