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Radiology Ltd. · 3 days ago

Digital Marketing Manager

Tucson, AZ

Full-time

Onsite

Mid, Senior Level

4+ years exp

Radiology Ltd., a medical imaging company, is seeking a Digital Marketing Manager to lead their digital marketing strategy and execution. The role involves managing SEO, SEM, CRM, and social media efforts to drive demand, while also contributing to omni-channel marketing initiatives.

Health CareMedical

Comp. & Benefits

Responsibilities

Manage and execute the Radiology Ltd. digital marketing plan and budget to drive demand in our outpatient imaging centers; includes SEO, SEM, CRM, web and social media

Create and maintain editorial calendar for the assigned mediums throughout the year to ensure on-strategy, fresh, informative, and appealing content aligned with practice and service line strategies

Analyze and optimize performance of all digital initiatives; ongoing KPIs and budget management

Manage website design and content, editing via WordPress and HTML

Manage referring provider newsletter design, content and distribution via Marketo

Part-time support of Diversified Radiology (CO partner company) digital marketing initiatives; approximately 15%

Manage and coordinate with agency partners and internal stakeholders as needed to successfully execute above duties and responsibilities

Become key member of marketing team contributing to omni-channel strategy and initiatives

Qualification

Digital marketing strategySEOSEMCRMContent creationMultichannel marketingHealthcare experienceAnalytical skillsTeam coordinationCreative skillsStrategic thinking

Required

Bachelor's Degree in business, marketing, advertising, or communications

4-7 years in marketing/brand management with emphasis in digital marketing

Multichannel marketing experience

Design and content creation experience