Schwazze · 1 day ago
Category Manager, CPG
Denver, CO
Full-time
Hybrid
Mid Level
$130K/yr - $140K/yr
3+ years expSchwazze is a purpose-driven cannabis operator focused on building a leading seed-to-sale company. The Category Manager is responsible for driving sales growth and customer experience across cannabis product categories by developing assortment strategies, pricing, and vendor partnerships.
CannabisConsulting
Responsibilities
Own end-to-end category strategy for assigned categories (e.g., Flower, Vapes, Pre-Rolls, Edibles, Concentrates, Wellness)
Develop data-led growth recommendations based on sales trends, margin performance, mix shifts, and customer behavior
Establish and maintain Good / Better / Best or tiered category frameworks aligned to brand strategy
Identify opportunities to improve volume, margin dollars, and turns through assortment and pricing optimization
Partner with merchandising and finance teams to develop category pricing strategies that balance competitiveness and profitability
Plan and execute promotional calendars (including vendor-funded promotions) aligned to category objectives
Analyze promotional effectiveness and ROI, making recommendations for future investment
Monitor competitive pricing and market benchmarks to maintain strong price perception
Lead SKU rationalization and new item onboarding, ensuring optimal assortment size and productivity
Work with Visual Merchandisers to provide avtionable plans for in store execution
Ensure in-store execution aligns with category strategy and promotional priorities
Serve as the category subject matter expert, leveraging POS data, loyalty insights, vendor data, and third-party market data (e.g., BDSA, Headset)
Track and report on KPIs including sales, margin %, margin dollars, mix, turns, and promo lift
Present insights and recommendations clearly to leadership and cross-functional partners
Build strong partnerships with key vendor partners, negotiating cost, funding, exclusivity, and promotional support
Collaborate closely with operations, marketing, supply chain, and store teams to ensure alignment and execution
Support vendor summits, line reviews, and strategic planning initiatives
Strong excel skills that translate data into actionable insights and clear recommendations for leadership and cross-functional partners
Prepare category reviews, performance summaries, and business cases for pricing or assortment changes
Ensure all category strategies and promotions comply with state and local cannabis regulations
Qualification
Required
Bachelor's degree in Business, Marketing, Finance, or related field required
3-5+ years of experience in category management, merchandising, buying, or commercial analytics within retail or CPG
Strong analytical capability with the ability to interpret data and translate insights into actionable recommendations
Understanding of revenue, gross margin, cost of goods, and inventory turns
Advanced proficiency in Excel; experience with BI tools and dashboards preferred
Ability to collaborate effectively with Procurement, Operations, Marketing, Finance, and Supply Chain
Ability to operate in a fast-paced, evolving, and acquisition-driven environment with comfort navigating ambiguity
Ability to obtain and maintain an active Marijuana Enforcement Division (MED) badge in the state of Colorado
Preferred
Experience in multi-state retail, regulated industries, or cannabis is a plus but not required
Experience supporting growth, change, or M&A integration is strongly preferred
Familiarity with operating within regulated or controlled environments and established governance frameworks
Benefits
Medical/Dental/Vision Insurance
Pet Insurance
EAP Programs
Paid Time Off
Paid Parental Leave
Employee Discount at all Schwazze Retail locations
Company
Schwazze
Schwazze provides consulting services for cannabis growing technologies and methodologies.
501-1000 employees
Funding
Current Stage
Public CompanyTotal Funding
$110MKey Investors
Dye Capital & Company
2021-12-03Post Ipo Debt· $95M
2019-06-06Post Ipo Equity· $14M
2017-09-12Post Ipo Equity· $1M
Leadership Team
Forrest Hoffmaster
Interim CEO
Recent News
MarketScreener
2025-12-22
2025-12-19
Company data provided by crunchbase