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ROR · 2 days ago

Director, Marketing Strategy

United States

Full-time

Remote

Lead/Staff, Director/Executive

$50/hr - $65/hr

5+ years exp

ROR Partners Inc is a rapidly growing, client-driven media marketing and data company. They are seeking an experienced Director, Marketing Strategy to execute end-to-end media strategy and planning across traditional and performance media, while managing teams to achieve marketing and business objectives.

AdvertisingMarketing

H1B Sponsor Likely

Responsibilities

Execute and Evolve the media planning process from end to end

Lead client-facing strategy efforts across key accounts:

Define standardized processes, tools, and templates for strategy deliverables (QBRs, media plans, lift analysis)

Escalation point for complex strategic questions

Lead strategy & planning for key accounts: media planning, learning plans, lift analysis

Manage & update Media Planning Engine, an automated media mix modeling and optimization tool

Deep understanding and demonstrated proficiency in the following areas:

Marketing strategy and execution across all channels, especially digital media

Marketing technology and advertising technology, different components and how they fit together

Predictive analytics as applied to marketing decision problems

Leading client discussions, especially on complex or contentious topics

Ability to communicate credibly and effectively with external / industry audiences via speaking or writing

Building and managing high performing marketing programs in a variety of client/industry settings

Define and execute strategic client programs that result in minimizing attrition

Define standardized strategy deliverables across clients

Implement and maintain test and learning plans for all clients

Provide strategy and planning support by brand across retention and acquisition efforts

Understand market opportunities and customer needs

Qualification

Marketing strategyDigital mediaPredictive analyticsMarketing technologyClient managementMS Office proficiencyResearch skillsCommunicationInterpersonal skillsTeam collaboration

Required

Bachelor's degree required or relevant work experience

Requires a minimum of 5 years' experience in marketing and/or agency

Complete understanding of the marketing landscape, funnel, and pipeline

Competent and extremely proficient understanding of all MS office software; must be agile in using PowerPoint for client decks, and Excel for client reporting & analytics

Expert understanding of the marketing funnel and understanding of industry vertical(s)

Excellent understanding of digital, direct, CRM, UX and customer journey marketing

Expert understanding of industry benchmark KPIs

Experience at working both independently and in a team-oriented, collaborative environment is essential

Can conform to shifting priorities, demands and timelines through analytical and problem-solving capabilities

Reacts to client adjustments and alterations promptly and efficiently

Flexible during times of change

Ability to read communication styles of team members and contractors who come from a broad spectrum of disciplines

Ability to elicit cooperation from a wide variety of sources, including upper management, clients, contractors, and other departments

Excellent written and oral communication skills

Excellent interpersonal skills

Strong at conducting research into consumer and industry trends

Continuously drive innovation across the organization

Take ownership and drive results

Be eager to build and create when things are undefined

Build mutually supportive relationships across the organization

Demonstrate teamwork and humility in interactions with peers and entire organization

Company

ROR

ROR is a data-driven, AI-integrated, performance marketing company that services land-based businesses, including health clubs, fitness studios, personal and medical service providers, and active lifestyle destinations.

Founded in 2020

Las Vegas, Nevada, USA

51-200 employees

https://www.rorpartners.com/

H1B Sponsorship

ROR has a track record of offering H1B sponsorships. Please note that this does not guarantee sponsorship for this specific role. Below presents additional info for your reference. (Data Powered by US Department of Labor)

Distribution of Different Job Fields Receiving Sponsorship

Represents job field similar to this job

Trends of Total Sponsorships

2025 (1)

2024 (2)

2023 (1)

2022 (1)