Shinola · 1 day ago
Wholesale Brand Ambassador Lead
Detroit, MI
Full-time
Onsite
Mid Level
3+ years expShinola is a company that creates handcrafted goods with a focus on timeless design and quality craftsmanship. The Wholesale Brand Ambassador Lead will oversee the Wholesale Brand Ambassador program, support wholesale accounts, and ensure brand consistency while fostering strong partner relationships.
ConsumerConsumer GoodsE-Commerce
Responsibilities
Create and manage monthly WBA schedules and account visit assignments based on wholesale priority needs
Serve as the primary point of contact for all Wholesale Brand Ambassadors; conduct regular communication and monthly 1:1 check-ins
Act as liaison between WBAs and Wholesale Account Managers to ensure visit reports are completed, and follow-up actions are executed
Maintain a master log of WBA hours and report hours to Finance for accurate labor reallocation from Retail to Wholesale
Host virtual training sessions with wholesale customers when in-person visits are not feasible
Partner with Merchandising and Retail Training teams to adapt retail launch materials into wholesale-specific one-pagers for the sales team and wholesale partners
Facilitate seasonal training sessions with the Wholesale Sales Team for new product launches
Lead quarterly hindsight reviews, summarizing visit outcomes, wins, and opportunities
Pull and analyze weekly selling reports from the BIG network to track progress resulting from WBA visits and share insights with Account Managers
Develop and distribute wholesale-specific visual merchandising (VM) standards and provide quarterly updates
Monitor wholesale VM inventory levels and proactively alert the Sales Director when inventory is trending low
Meet bi-weekly with the Sales Director to review performance, challenges, and opportunities
Travel to wholesale accounts not covered by a WBA to provide in-person brand support, including training, visual merchandising guidance, and selling support
Conduct store visits that may require driving, flights, and occasional overnight travel
Serve as Shinola’s in-market brand representative, ensuring a consistent and elevated brand experience
Maintain and update Brandwise with newly approved wholesale accounts and attend monthly Brandwise meetings
Proactively flag Brandwise issues or discrepancies to the Sales Director
Provide on-site selling and brand support at key industry trade shows
Qualification
Required
3+ years of experience in retail, wholesale, brand ambassadorship, or field sales support, preferably within a premium or lifestyle brand
Demonstrated experience with training, visual merchandising, and in-store execution
Strong organizational skills with the ability to manage schedules, reporting, and multiple stakeholders
Excellent verbal and written communication skills
Comfortable analyzing selling data and translating insights into actionable recommendations
Proficiency with reporting systems, CRM or wholesale platforms (e.g., Brandwise), and Microsoft Office or Google Workspace
Ability to travel regularly, including overnight travel as needed
Valid driver's license and reliable transportation required
Company
Shinola
Shinola specializes in producing handcrafted watches, bicycles, leather goods, and journals. It is a sub-organization of Bedrock.
501-1000 employees
Funding
Current Stage
Late StageLeadership Team
Enkhsaruul Boldbaatar
Chief Executive Officer
Allison Juszczak
Human Resources Business Partner
Recent News
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