Paren · 2 hours ago
Founding Demand Generation Manager
San Francisco, CA
Full-time
Onsite
Mid, Senior Level
$120K/yr - $150K/yr
6+ years expParen is the leading vertical SaaS platform for real-time electric vehicle charging insights, and they are seeking a Founding Demand Generation Manager to build and own their demand generation function. This role involves designing campaigns, optimizing for qualified pipeline, and working closely with sales to ensure lead quality and revenue impact.
AutomotiveSoftware
Responsibilities
Own Demand Generation You will own Paren’s demand generation function end-to-end
The first demand-generation builder, responsible for turning organic signals into a pipeline, alongside the founding Account Executive. You will design campaigns, operate them hands-on, and continuously optimize for qualified pipeline and revenue impact
This is not a brand or communications role. Your mandate is building out a strong pipeline
Make an Impact • Design and run demand generation programs to grow qualified pipeline
Turn Paren’s organic traction into repeatable, scalable campaigns
Build and operate the systems that connect marketing activity to revenue
Partner closely with sales to ensure strong lead quality, fast follow-up, and continuous feedback
Measure, forecast, and improve pipeline contribution over time
Start hands-on, with the opportunity to grow in scope and responsibility as the company scales
Bring Your Experience to Accelerate Growth • 6–12 years of B2B SaaS marketing experience, with a strong focus on demand generation
Prior experience growing demand at a company in the $1M–$10M ARR range, where structure and repeatability were still being built
Proven ability to turn early traction into a predictable pipeline
Comfortable owning metrics and outcomes, not just activity
Analytical, structured, and execution-oriented
Able to operate independently and report directly to the CEO
Qualification
Required
6–12 years of B2B SaaS marketing experience, with a strong focus on demand generation
Prior experience growing demand at a company in the $1M–$10M ARR range, where structure and repeatability were still being built
Proven ability to turn early traction into a predictable pipeline
Comfortable owning metrics and outcomes, not just activity
Analytical, structured, and execution-oriented
Able to operate independently and report directly to the CEO
Benefits
Stock options: 0.1%–0.5%, depending on experience and scope
Medical and dental coverage: Up to 100% covered for you, 75% coverage for dependents
401(k) plan
3 weeks of paid time off
1 company-wide soft close (1 week) during the winter holidays
Annual company retreat (scheduled for late March 2026)
Amazing office space in the heart of San Francisco’s Jackson Square
Financial incentives to electrify your commute (EV or e-bike)
Company
Paren
Paren is a real-time data platform for electric vehicle charging that standardizes reliability, availability, pricing, and amenities across networks, enriching millions of sessions each week to give automakers, charge point operators, map makers, and government entities the insights they need to improve transparency, expand infrastructure, and accelerate EV adoption.
2-10 employees
Funding
Current Stage
Early StageTotal Funding
unknown2024-02-01Acquired
Company data provided by crunchbase