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Cosm · 2 hours ago

CRM Specialist

Los Angeles, CA

Full-time

Onsite

Mid Level

$80K/yr - $105K/yr

3+ years exp

Cosm is a global technology company that brings experiences to life in immersive environments. They are seeking a CRM Specialist to drive revenue growth through strategic campaign management and data-driven marketing automation, leveraging customer data insights to optimize sales processes and maintain robust data systems.

ContentInformation TechnologyMedia and EntertainmentSoftwareVideo

Responsibilities

Design, execute, and optimize Braze-powered campaigns to drive ticket sales and attendance for events at Cosm venues

Collaborate directly with the venue sales team to build out and automate email campaigns within Braze and Salesforce, supporting venue sales lead nurturing and conversion efforts for group sales and private events

Analyze customer data to create audience segments and deploy impactful email and digital ticket and group sales campaigns

Oversee end-to-end campaign execution in CRM platforms, including messaging, HTML, A/B testing, deployment, and performance analysis, focusing on repeat visits, retention and LTV

Monitor key CRM metrics, provide actionable insights, and continually optimize Braze and Salesforce for automation, efficiency and data hygiene

Manage and remain knowledgeable of key processes, business initiatives and internal resources to consistently improve Salesforce, Triple Seat, and proprietary systems

Create, implement, and oversee all data input and management processes to track sales opportunities, lapsed attendees, and overall consumer pipeline

Manage system and periodic accounts clean up and reorganization to ensure accuracy of data in CRM systems

Create system reports for daily, weekly and monthly sales and financial tracking. Partner with data team to create custom Tableau dashboards to support venue sales cycle

Preferred: experience with CRM and lifecycle marketing in the events and ticketing space

Qualification

BrazeSalesforceCRM marketingEmail marketingData analysisAudience segmentationHTML/CSSA/B testingData hygieneTableauAPI integrationsSalesforce certificationBraze certification