ZOLL Cardiac Management Solutions · 4 days ago
Global Sr. Digital Marketing Manager
Chelmsford, MA
Full-time
Hybrid
Senior Level, Lead/Staff
$126K/yr - $189K/yr
8+ years expZOLL Cardiac Management Solutions is dedicated to improving patient outcomes through innovative technologies. The Senior Digital Marketing Manager will lead digital strategies to enhance awareness and demand for ZOLL's Public Safety business, while collaborating with various teams to optimize digital marketing efforts.
Medical Device
Responsibilities
Develop and implement integrated digital marketing strategies that support the ZOLL brand in the Public Safety space and commercial objectives
Drive awareness and engagement for AED solutions through paid media, organic and paid search, content marketing, email, and social media
Collaborate with product marketing and corporate communications to align messaging, tone, and creative across all digital touchpoints
Manage agency and vendor relationships to deliver efficient and effective digital execution
Act as a digital marketing partner within ZOLL’s distribution channel, offering strategic recommendations to strengthen ZOLL’s presence within their ecommerce platform to drive visibility, conversion, and customer engagement
Create digital toolkits, promotional assets, and co-branded content to support partner campaigns and online listings
Conduct performance reviews and share best practices for search optimization, digital advertising, and merchandising across key platforms
Identify and execute joint digital initiatives that elevate the ZOLL brand and drive measurable sales impact through partner channels
Partner with internal and external teams to optimize product content, imagery, and SEO/SEM for AED-related ecommerce listings
Track and analyze ecommerce performance metrics to identify growth opportunities
Support ongoing website enhancements for ZOLL’s Public Safety digital properties and landing pages
Establish KPIs and reporting frameworks to measure campaign and channel effectiveness
Deliver insights and recommendations to improve digital performance and ROI
Oversee the management of dashboards and marketing automation analytics to support decision-making
Qualification
Required
Master's Degree preferred or Bachelor's Degree in Marketing, Communications, or a related field
8-10 years of experience in digital marketing, preferably with B2B or medical device industries
Experience developing or managing digital marketing programs in consumer-oriented industries (e.g., ecommerce, retail, CPG, sporting goods, or health and wellness)
Demonstrated experience in ecommerce marketing and distributor/partner enablement programs
Medical device or healthcare experience
Understanding of ecommerce ecosystems and buyer behavior across both B2B and consumer segments
Strong knowledge of SEO/SEM, paid media, analytics platforms, and marketing automation tools
Excellent communication, presentation, and relationship-building skills
Strategic thinker with hands-on digital execution capabilities and data-driven decision-making approach
Benefits
Annual bonus in accordance with the company's bonus plan
Comprehensive benefits plans
Company
ZOLL Cardiac Management Solutions
ZOLL Cardiac Management Solutions (CMS), a division of ZOLL Medical Corporation, offers a unique portfolio of novel technologies designed to deliver better insights and better outcomes in cardiac patient care.
1001-5000 employees
Funding
Current Stage
Late StageCompany data provided by crunchbase