Unilever · 7 hours ago
UFS NAM Digital Growth Hacking Expert
Hoboken, NJ
Full-time
Onsite
Mid, Senior Level
$86K/yr - $129K/yr
4+ years expUnilever is a global company focused on food solutions, and they are seeking a Digital Growth Hacking Expert to enhance their growth strategies. The role involves designing and scaling the operator growth model by leveraging data insights and marketing activation to improve lead quality and conversion rates.
ConsumerFast-Moving Consumer GoodsFood and BeverageManufacturingPersonal Care and Hygiene
Responsibilities
Build the North America operator growth model: ICP definition, tiering, segmentation, and lifecycle stages
Design ABM strategies integrating 3P intent signals, 1P behavior, loyalty data, and CRM insights
Architect the lead lifecycle (MQL → SAL → SQL → Opportunity) with clear rules, SLAs, and feedback loops
Run continuous experiments across: audiences, offers (samples/pilots), creative, content, cadence, channels (social/search/programmatic/email/SMS)
Test hypotheses quickly, validate with data, and scale what works
Build a backlog of high-impact experiments to accelerate acquisition and qualification
Design end-to-end ABM plays across segments (40+ chains, 2–40 chains, independents)
Create playbooks for triggers, cross-channel touchpoints, culinary content, and sales offers
Own lead routing logic, scoring frameworks, and conversion governance
Partner with Sales Ops to improve sales adoption of leads and increase SQL→Win conversion
Collaborate with Sales Ops, Digital Marketing, Data and IT teams to operationalize: external intent signals, web & app behavioral signals, CRM activity data, firmographic data, demographic data and transactional data
Develop a Golden Intent Score combining external and internal signals
Define rules for journey triggers in Marketo journey automation
Work with AI Transformation team to embed your best practices into: AI lead scoring, AI-driven personalization, AI ABM play orchestration, Next-best-offer for operators
Help train AI agents (Sales, Chef, and Marketing agents) with structured prompts, patterns, and data logic
Define the KPI tree for every stage of the funnel (reach → engagement → qualification → conversion → LTV)
Build dashboards tracking ABM engagement, content interaction, conversion rates, and revenue impact
Present insights to Sales, Marketing, and Leadership; run quarterly business reviews (QBRs)
Qualification
Required
4–7 years in B2B growth, ABM, demand generation, marketing operations, or growth experimentation
Demonstrated success improving lead quality, conversion rates, and pipeline efficiency
Operational experience with ABM platforms, CRM (Salesforce), and MAPs (Marketing Cloud or Marketo)
Strong understanding of attribution models, multi-touch journeys, and CRM-to-CDP integrations
Growth hacker mindset: rapid testing, ruthless prioritization, data-driven iteration
Strong analytical skills—comfortable interrogating behavioral data, intent signals, and funnel metrics
Deep understanding of B2B buying journeys and restaurant/foodservice operator dynamics
Skilled in building process flows, lifecycle maps, SLAs, routing logic, and ABM playbooks
Excellent communicator—able to align Sales, Marketing, Culinary, Data, IT, and agency partners
Highly autonomous, entrepreneurial, and execution-oriented
Benefits
Health insurance (including prescription drug, dental, and vision coverage)
Retirement savings benefits
Life insurance and disability benefits
Parental leave
Sick leave
Paid vacation and holidays
Access to numerous voluntary benefits
Company
Unilever
Unilever produces and supplies food, home care, beauty, and personal care products for daily consumer use.
10001+ employees
Funding
Current Stage
Public CompanyTotal Funding
$20.9MKey Investors
US Department of Energy
2024-03-25Grant· $20.9M
1939-08-11IPO
Leadership Team
Fernando Fernandez
Chief Executive Officer
Sarah Mansfield
VP Global Media
Recent News
FoodProcessing.com
2026-01-16
Business Recorder
2026-01-15
Company data provided by crunchbase