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BNI Global · 18 hours ago

Communications Manager

Charlotte, NC

Full-time

Onsite

Mid, Senior Level

5+ years exp

BNI Global is focused on enhancing its external voice through effective storytelling and strategic communications. The Communications Manager will lead the development of external content, manage social media strategies, and ensure alignment between internal and external messaging to elevate the brand's visibility and support growth initiatives.

AdvertisingBusiness DevelopmentBusiness IntelligenceDigital MarketingEvent PromotionMarketing

Responsibilities

Lead the development and execution of BNI’s external-facing brand voice across public channels, including social media, content marketing, PR, and thought leadership

Translate established brand positioning and messaging into compelling external narratives that support global growth priorities

Partner closely with internal communications leadership to ensure alignment between internal and external messaging, while maintaining clear ownership of outward-facing communications

Ensure external content reflects BNI’s values, credibility, and market positioning, adapting messaging as needed for global audiences

Lead the development of high-quality external content, including blogs, articles, campaign messaging, and long-form storytelling that elevates BNI’s brand and credibility

Support executive and leadership thought leadership by drafting and refining external-facing content, including social posts, articles, and talking points

Translate complex business concepts into clear, engaging narratives for a global audience of business owners, partners, and franchise prospects

Partner with internal subject-matter experts and marketing teams to identify compelling stories, insights, and data that support BNI’s growth priorities

Lead the evolution of BNI’s global social media strategy, refreshing approach, positioning, and content mix to better support brand awareness, engagement, and growth objectives

Develop and execute a plan to launch and scale BNI’s presence on new priority platforms, including TikTok, as part of the 2026 social media roadmap

Own hands-on creation, scheduling, and posting of social content across priority platforms, ensuring consistency in voice, quality, and cadence

Manage social content calendars, write platform-specific copy, and collaborate on creative assets that reflect BNI’s brand and audience expectations

Monitor performance, engagement, and platform trends, using insights to continuously refine content and improve results over time

Own the strategy, planning, and execution of brand, company, and executive award submissions across relevant business, franchise, marketing, and leadership programs

Identify high-impact award opportunities that align with BNI’s brand positioning, growth milestones, and leadership narratives

Develop compelling award submissions, including written narratives, supporting data, and proof points

Partner with marketing, leadership, and subject-matter experts to gather inputs and validate submissions

Maintain an awards calendar to ensure timely, high-quality submissions throughout the year

Leverage award wins and shortlists across external channels, including social media and PR, to maximize visibility and impact

Partner with regional and market teams to adapt external messaging for local audiences while maintaining consistency with BNI’s global brand and positioning

Provide guidance, templates, and examples to support effective external communications across markets

Help identify best practices and successful external campaigns that can be scaled or replicated globally

Serve as a resource to regional teams on external content, social media, and PR approaches, without owning local execution

Qualification

Content DevelopmentPublic RelationsSocial Media StrategyDigital Marketing MetricsProject ManagementInfluenceStorytellingStrategic ThinkingTeamworkOrganizational Skills