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Bioventus · 1 day ago

Associate Marketing Manager, US Peripheral Nerve Stimulation

Durham, NC

Full-time

Onsite

Entry, Mid Level

2+ years exp

Bioventus is a company focused on developing its people and fostering a diverse work environment. The Associate Marketing Manager for Peripheral Nerve Stimulation will support the commercial execution of marketing strategies and collaborate with various teams to ensure product relevance and compliance.

Health CareHealth DiagnosticsMedical Device

Growth Opportunities

Responsibilities

Develops into product, business, and competitive expert who serves as an advisor and key support for internal cross-functional teams and sales channels

Supports analysis of product/brand performance, trends, market conditions, competition, customers, channel partners, and other relevant market factors to support internal analysis, forecasting, reporting, and strategic planning activities

Assist & support the definition, analysis and refinement of product/brand content, overall commercial execution and support, and comprehensive tactical plans

Support development of business objectives and product/brand strategies for the product/brand that aligns with business strategy

Co-own developing portfolio and product level content, including creation, consolidation, conveyance, and maintenance of messaging. Includes co-developing value propositions, talk tracks, and content to support broad portfolio conversations at customer, patient, sales reps, surgeon, and internal levels to address evolving organizational needs

Support product launch plans, including but not limited to surgeon development, positioning, pricing, targeting, forecasting, expense budgeting, training, campaign and content development

Creates innovative marketing solutions, programs and tools (presentations, educational materials, selling materials, tradeshow content, digital assets and campaigns, etc.) to create value and support the needs of the sales team, aligning these to organizational priorities, budget, and needs assessment

Manages and takes ownership of content routing through internal review process and systems, developing strong working relationships with RA, Compliance, Clinical and Legal content reviewers

Partners with medical education, upstream marketing, clinical, and professional affairs to support education programs, VOC initiatives, and clinical data generation

Supports on-site and field-based medical education, sales training, conferences, customer engagements and other events as needed

Takes ownership of and manages activities of third-party vendors, from concept to execution, ensuring quality delivery of contracted services

Acts with integrity and ensures compliance with legal and regulatory requirements