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Blip · 15 hours ago

Director of Demand Generation

United States

Full-time

Remote

Director/Executive

Blip is a two-sided marketplace for accessing billboards on-demand, seeking a Director of Demand Generation to scale their demand function. The role involves driving multi-channel programs to maximize pipeline, conversion rates, and efficiency, while using data to refine strategies.

AdvertisingAdvertising PlatformsBrand MarketingMarketingMarketplaceSoftware

Culture & Values

Responsibilities

Map end-to-end user journeys across key milestones

Segment users based on behavior, spend, and intent

Align growth strategy accordingly

Architect integrated demand gen programs across digital, paid, social, and new channels

Stand up our first ABM motion and refine it into a repeatable program

Scale proven channels while experimenting quickly with new ones, turning them into repeatable, mature programs

Track and improve marketing-sourced pipeline creation, conversion, and efficiency (including CAC)

Run experiments on messaging, timing, and sequencing

Use insights to continuously refine both brand and lifecycle programs

Qualification

Demand generation strategyOptimizationIntegrated marketing programsABM (Account-Based Marketing)Team buildingMentoringAnalytical storytelling

Required

You have a track record of improving pipeline, conversion, and CAC — and you hold yourself to those results

You architect integrated programs where channels reinforce each other, and you know when to shift budget or double down

You've built, mentored, and scaled in-house demand gen teams before, and you know when to use agencies to fill gaps

You're an analytical storyteller — equally comfortable running the numbers, forming a hypothesis, and presenting a clear, compelling story to execs

Benefits

Comprehensive insurance coverage (health, vision, dental)

Flexible paid time off

Fitness stipend

Paid parental leave

HSA + match

401k + match

Company

Blip

Blip is disrupting traditional out-of-home (OOH) marketing by making it easier than ever for advertisers to launch OOH campaigns on digital billboards with any budget, anytime, right from your computer.

Founded in 2016