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Metropolitan Community College · 17 hours ago

Marketing Content Strategist

Fort Omaha Campus

Full-time

Onsite

Entry, Mid Level

$23.55/hr - $23.55/hr

2+ years exp

Metropolitan Community College is dedicated to enhancing communication efforts to engage key stakeholders through various multimedia platforms. The Marketing Content Strategist is responsible for developing and executing content strategies, managing social media properties, and creating engaging content to promote the College's brand and initiatives.

AdviceEducationHigher Education

Responsibilities

Develops content strategy based on College or client's marketing objectives

Responsible for all College social media properties. Proactively manages the online conversation to the benefit of the College. Listens and responds to user feedback in a rapid and engaging manner to encourage community and conversation

Writes and develops material for multi-channel distribution, specifically web and social, paying close attention to audience and style. Ensures that the offering and branding messages of the College are articulated clearly, consistently, and in an engaging manner

Monitors sentiment and leverages native and stand-alone insights and metrics for social to report on engagement and other key performance indicators

Serves as video production lead to create video assets that promote College events, programs and initiatives

Manages photography needs and requests related to College marketing and client needs to build an image archive for promotional tactics. This includes photography vendor management

Partners with College departments to create, develop, and manage online content including text, photographs, and video and to leverage the College’s social handles to their benefit

Supports the planning, editing and writing of content for internal communication

Seeks opportunities to strengthen the College's brand in the social space and stays current with new technologies, tools, and resources

Creates and maintains galleries of compelling images and relevant caption information

Consistently and dependably attends work, activities, and functions as scheduled or assigned

Qualification

Content strategySocial media managementSearch engine optimizationVideo productionMicrosoft Office SuiteWritten communicationOral communicationCollaborationAttention to detail

Required

Associate degree in Journalism, Communications, Marketing or related field required, Bachelor's degree preferred

Two years of full-time work-related experience with demonstrated work developing social media content, communications, online marketing, editing or related work

Equivalent combination of education and/or work experience considered

Ability to travel between campuses for meetings or position responsibilities

Must pass a background check

Solid written and oral communicator that understands the subtleties of voice and tone when writing for social and traditional channels as well as a keen attention to spelling, grammar and editing

Solid domain and application of AP style and strong attention to detail

Expert knowledge of social platforms and channels including, but not limited to: Facebook, YouTube, Twitter, Instagram, Snapchat, TikTok, RSS feeds, and blogs

Ability to manage and prioritize high-volume workload, ensuring deadlines are met and maintaining an efficient and engaging work environment for creative personnel

Ability to act as an on-call and on-demand media contact, which may include being available and responsive after typical work hours and on weekends in case of unpredictable events or emergencies

Knowledge and ability to use search engine optimization basics including basic keyword research

Expert knowledge of Microsoft Office Suite and Microsoft Office 365 tools

Strong collaboration and service orientation

Ability to maintain confidentiality

Consistently and dependably attends work, activities, and functions as scheduled or assigned

Ability to effectively work and interact with various cultures and ethnicities