Warner Bros. Discovery · 8 hours ago
Sr Dir, Content Analytics - CNN Digital Product and Services
NY New York 30 Hudson Yards
Full-time
Hybrid
Director/Executive
$148K/yr - $275K/yr
10+ years expWarner Bros. Discovery is a leading media company known for its iconic content and storytelling. They are seeking a Senior Director of Content Analytics to lead a team of analysts and scientists in utilizing data to inform product and editorial decisions across various platforms, ultimately enhancing audience engagement and content strategy.
AdvertisingBroadcastingDigital EntertainmentDigital MediaFilm ProductionMedia and EntertainmentNewsPublishing
Responsibilities
Develop comprehensive methodologies to assess performance of individual pieces of content compared to expectations
Deeply understand, measure, and explain the news cycle, providing assessments of content and overall digital performance relative the news cycle of the day
Support the growth and deepening of audience engagement for content delivered via streaming products and produce best-in-class insights with tangible opportunities for editorial teams to act on
Inform long-term content strategy through deep analytics and modeling synthesized with research
Drive the development self-serve tools for the newsroom to be able to quickly understand performance and inform real-time decisions for coverage and content promotion
Co-lead the conversation on digital performance in daily news meetings with editorial partners
Partner with audience and engagement analytic teams to evaluate how content drives overall reach and deepens engagement
Develop and lead a team of data analysts who partner with product and editorial teams
Execute on the analytic strategy of content groups within CNN, building programs to deliver data analysis, experimentation, and survey-based research in support of product and editorial decisions
Evaluate existing and develop new metrics, reports, and dashboards for internal audiences; create consistent and documented data definitions for key content metrics
Apply both quantitative disciplines and creativity to translate data into actionable insights through data visualization
Define and validate data by working with business partners to ensure data quality and alignment with company-wide data logic/naming conventions
Work with internal or external data partners to process, organize, and connect various data sources, including content metadata, behavioral user data, and third-party audience and customer satisfaction data
Qualification
Required
10+ years of experience in data/analytics or related field
3+ years of experience managing and building an analytics team
Experience with BI tools (e.g. Looker, Domo, Tableau, etc.)
Significant experience using SQL to explore and analyze large data sets in cloud environments
Experience with providing data requirements while working with structured and unstructured data sets
Experience with digital news, streaming content or relevant digital analytics experience plus strong interest in news
Preferred
BA/BS degree or higher in Math/Stats, Operations Research, Computer Science, Engineering, or other related quantitative field
Industry knowledge of digital streaming services and how to approach them with an analytical lens strongly preferred
Experience working with editorial teams
Strong background in experimentation and statistics
Experience with writing Python and R scripts
Benefits
Health insurance coverage
An employee wellness program
Life and disability insurance
A retirement savings plan
Paid holidays and sick time
Vacation
Company
Warner Bros. Discovery
Warner Bros.
10001+ employees
H1B Sponsorship
Warner Bros. Discovery has a track record of offering H1B sponsorships. Please note that this does not
guarantee sponsorship for this specific role. Below presents additional info for your
reference. (Data Powered by US Department of Labor)
Distribution of Different Job Fields Receiving Sponsorship
Represents job field similar to this job
Trends of Total Sponsorships
2025 (32)
2024 (34)
2023 (47)
2022 (72)
2021 (82)
2020 (30)
Funding
Current Stage
Public CompanyTotal Funding
$17.5BKey Investors
JP Morgan
2025-12-05Acquired
2025-06-09Post Ipo Debt· $17.5B
2005-07-15IPO
Leadership Team
David Zaslav
President and CEO
Mark Thompson
CEO
Recent News
2026-01-16
Springfield Business Journal
2026-01-16
2026-01-16
Company data provided by crunchbase