Mayo Employees Federal Credit Union · 3 days ago
Digital Marketing Specialist
Rochester, MN
Full-time
Onsite
Entry, Mid Level
$28/hr - $30/hr
2+ years expMayo Employees Federal Credit Union (MEFCU) is looking for a Digital Marketing Specialist with a creative eye and collaborative approach to join their marketing team. The role involves contributing to marketing strategies through digital channels, managing content for websites and social media, and coordinating marketing campaigns.
BankingFinanceFinancial Services
Responsibilities
Designs, produces, and manages digital marketing in compliance with credit union policies, guidelines and regulatory requirements:
Designs and creates digital marketing for marketing campaigns, from concept to completion
Designs and provides mock-ups for leadership review, approval, and production direction
Works on the graphic production and copywriting of all web, email, social media, online/mobile banking, and other digital ads
Implements website changes as requested by creating new content or editing existing content
Assists in the management of the credit union’s marketing data analytics and targeting platform (Segmint)
Loads lists and schedules online & mobile banking ads, email campaigns, and other digital ads
Assists in the management of external digital advertising (Google Ads)
Designs and manages internal video display system for branches and drive-up lanes
Creates web, email, and digital analytics reporting and monitors metrics to assist in analyzing content/campaign success
Works with third-party vendors to ensure ongoing management of digital media:
Manages production of digital marketing by working directly with vendors sending files, specifications, estimates, proof approvals, and implementation of digital marketing
Manages back-up system of archived marketing projects and materials
Maintains a repository of images/manuals/files for graphics and advertising
Works effectively across departments in identifying needs and digital asset creation:
Assists in the ongoing review of the credit union website, online/mobile banking, and other digital ad channels to ensure accuracy, consistency and clarity of messages
Provides support in developing and designing content for the MEFCU intranet that is visually appealing and promotes use among staff
Collaborates with project managers to ensure timelines and completion schedules are met
Qualification
Required
A Bachelor's Degree in Graphic Design, Marketing or related field
Two years of experience working in a relevant position
Company
Mayo Employees Federal Credit Union
Mayo Employees Federal Credit Union is a not-for-profit organization that provides financial services.
51-200 employees
Funding
Current Stage
Growth StageLeadership Team
Jennifer Simpson
Chief Human Resources Officer
Ryan Ogaard
Chief Information Officer
Company data provided by crunchbase