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Splitero · 4 hours ago

Marketing Technology Product Manager

United States

Full-time

Remote

Mid, Senior Level

$140K/yr - $170K/yr

4+ years exp

Splitero is a company focused on revolutionizing the real estate industry by providing innovative solutions for homeowners. As a Marketing Technology Product Manager, you will own the roadmap and strategy for the marketing technology stack, primarily focusing on Salesforce Marketing Cloud, and work closely with various teams to deliver impactful marketing initiatives.

FinanceFinancial ServicesPayments

Responsibilities

Own the product roadmap for marketing technology, centered on Salesforce Marketing Cloud (Email Studio, Journey Builder, Automation Studio) and its integration with Salesforce Sales Cloud, Data Cloud/Data 360, and CRMA

Translate lifecycle, acquisition, and engagement strategies into well-defined epics, user stories, and tickets with clear acceptance criteria, data requirements, and success metrics

Define and maintain lifecycle journeys and stages, ensuring they are consistently represented across Marketing Cloud, Salesforce, and analytics tools

Partner with the Senior Marketing Cloud Engineer to design and prioritize new journeys, automations, and data flows, balancing speed of delivery with long-term architectural quality

Collaborate with Product and Analytics stakeholders to ensure all product and marketing initiatives ship with measurement baked in, including required events, funnel metrics, and reporting views

Work closely with Marketing, Content, and Product teams to gather requirements, refine scope, and make tradeoffs that align MarTech work with company-level goals

Drive governance and best practices for how marketing technology is used: naming conventions, data contracts, documentation standards, and guardrails to avoid shadow automation

Monitor performance of lifecycle programs and platform capabilities, identify gaps or bottlenecks, and prioritize iterative improvements based on data

Serve as the primary point of contact for MarTech within Product & Engineering, clearly communicating priorities, timelines, and tradeoffs to stakeholders across the company

Champion a test-and-learn mindset, ensuring new capabilities are rolled out as MVPs, validated with data, and evolved rather than treated as one-off projects

Constantly look for ways to innovate with AI technologies and evaluate new products and tools to improve homeowner experience and internal workflows

Qualification

Salesforce Marketing CloudProduct ManagementFunnelsSalesforce Sales CloudData Cloud/Data 360GA4CommunicationTeam-Oriented

Required

4+ years of product management experience with a focus on marketing technology, marketing operations platforms, or internal growth/platform tools in SaaS or fintech environments

Hands-on experience working with Salesforce-based ecosystems (Sales Cloud, Marketing Cloud, Data Cloud/Data 360, or CRMA), with enough depth to reason about data models, objects, and integrations even if you are not the primary implementer

Strong comfort with analytics and funnels: you can define events, KPIs, and reporting needs, and work effectively with analysts and engineers to make lifecycle performance visible and actionable

Demonstrated ability to write high-quality tickets and product requirements that connect business goals to technical implementation details, especially for lifecycle journeys and tracking

Experience collaborating with marketing, product, and engineering stakeholders, mediating competing priorities, and making clear, data-informed tradeoffs

Familiarity with GA4 and marketing performance measurement concepts (attribution, cohort analysis, top-of-funnel vs lifecycle metrics) and how they connect to Salesforce and Marketing Cloud

Excellent communication skills, with the ability to translate between marketing language and technical language, and to drive clarity and alignment in a remote-first environment

Candidates must be located in the United States. Working timezone in PST or MST preferred

Ability to break down complex technical problems and deliver high-quality solutions

Desire to participate in fast-paced early-stage startup

Team-Oriented: Prioritizes collaboration, inclusivity, and teammate support

Benefits

Fully Remote Team - Our remote-first culture allows us to hire the best people, regardless of location.

OneTeam Culture - We foster a culture of transparency, innovation, and inclusivity, where every voice is heard and every team member is valued. We believe in celebrating our successes, doing the right thing, and helping each other so we grow as a team and as individuals.

Generous Resources - We want to ensure you are set up to do your best work. In addition to a solid tech stack, and access to any WeWork location, you will receive a monthly cell and internet stipend.

Premium Healthcare - We offer comprehensive healthcare plans for you and your family, which employees are eligible for on their first day.

Flexible PTO and Parental Leave - We offer a generous PTO and encourage employees to take time off to recharge. We're proud to offer a parental leave policy that allows you to welcome your new addition without worry.