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WISC-TV · 1 day ago

Creative Design Manager

Madison, WI

Full-time

Onsite

Mid Level

3+ years exp

WISC-TV is a family-owned broadcasting company seeking a Creative Design Manager to visually represent their brand across local markets. The role focuses on creating compelling designs, maintaining brand standards, and managing design projects to connect with diverse audiences.

Broadcasting

Responsibilities

Design and produce a wide variety of on-air, digital, and print materials, including station graphics, promotional ads, social media visuals, event materials, and website assets

Collaborate with Marketing Group’s team to create brand-consistent and community-centric designs that resonate with local audiences

Maintain brand standards across all stations, ensuring graphics adhere to company-wide guidelines while reflecting each market’s unique identity

Collaborate on the ongoing development of brand assets, helping to unify the visual identity across all stations and communities

Provide guidance on the visual aspects of all marketing materials and offer design support to individual stations as needed

Manage multiple design projects from concept through completion, working with stakeholders across different stations to ensure deadlines and quality standards are consistently met

Communicate effectively with marketing and production teams in various locations to gather requirements, present drafts, and incorporate feedback

Maintain an organized archive of design files, brand assets, and project documentation accessible to all stations

Stay updated on local and industry design trends to keep visuals fresh and relatable for each station’s audience

Suggest and implement innovative design approaches that highlight each station’s community involvement and enhance the local brand presence

Qualification

Adobe Creative SuiteGraphic DesignLocal BrandingProject ManagementHTMLCollaborationOrganizational Skills

Required

Bachelor's degree in Graphic Design, Visual Arts, or a related field

Minimum of 3-5 years of experience in graphic design, preferably within the broadcasting or media industry

Proficiency in Adobe Creative Suite (Photoshop, Premiere Pro, Illustrator, After Effects, etc) and experience with design software tailored to broadcasting needs

Strong understanding of local branding, typography, color theory, and layout principles

Ability to collaborate with multiple teams across different locations, handling feedback constructively and diplomatically

Excellent organizational and time-management skills, with the ability to manage multiple projects simultaneously