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Bader · 4 weeks ago

Marketing Director - Bader

St Louis Park, Minnesota, United States

Full-time

Onsite

Director/Executive

$90K/yr - $110K/yr

Bader is one of the largest locally owned property management firms in Minnesota, successfully managing rental communities for over 50 years. The Marketing Director will lead marketing strategies, manage property performance, and oversee digital marketing initiatives to enhance customer satisfaction and revenue.

Real Estate

Responsibilities

Lead marketing meetings for specified portfolio

Implement occupancy/revenue strategies to include property enhancements, improvements to increase revenue and customer satisfaction

Update owner, regionals, executives on property performance, including quarterly Investor Report

Track and drive property revenues to include revenue and concessions

Audit occupancy trends, goals, traffic, closing ratios, advertising effectiveness, and lease expirations using Yardi and other sources

Manage monthly budget for specified portfolio

Comp research, tracking and reporting to analyze market for specified portfolio

Create and implement Marketing Plan and Budget for all properties in portfolio

Manage LEM (Lease Expiration Management)

Lead efforts in gathering and analyzing market intelligence to identify emerging trends, competitive positioning, and customer preferences

Translate market insights into actionable strategies that inform product development, pricing, and promotional initiatives

Monitor industry shifts and consumer behavior to proactively adjust marketing tactics and maintain brand relevance

Champion the adoption of innovative marketing technologies and platforms that enhance the leasing team's effectiveness and prospect engagement

Collaborate with cross-functional teams to pilot and evaluate new digital tools, CRM enhancements, and automation solutions

Drive continuous improvement in the prospect journey by testing and implementing tech-enabled solutions that streamline communication, personalization, and conversion

Oversee online reputation for portfolio and implement strategies and plans to improve or keep properties in good standing

Create/oversee property websites

Create/implement and successfully manage digital campaigns

Implement social media plans/strategies for properties

Create events that compliment marketing plans for each property

Assist Marketing Director/VP of Marketing

Brand development

Asset Strategy (lease up, rebrand, property reposition)

Company-wide initiatives

Work with team to take lead for different department initiatives. Each Marketing Director will serve as lead on one company initiative

Qualification

Digital marketing strategyEvent planningMarket analysisProperty managementAdobe productsCommunication skillsExcelWordPowerPointGraphic designSocial mediaHTMLVideo editing

Required

Proficiency in property management operations

Organizational, analytical and decision-making skills

Excellent communication, management and computer skills

Experience in Excel, Word, PowerPoint

Experience with Teams, Graphic design, social media, exposure to online platforms and software

High school diploma or equivalent

Superb verbal and written communication skills

Ability to read, write and comprehend instructions, reports, and correspondence in English

Ability to apply common sense and sound management practices in dealing with a variety of challenges and difficult situations

Knowledge of basic accounting principles with the ability to read and understand financial statements and budgets

Valid driver's license and well-maintained reliable transportation

Ability to perform physical demands of the job, including talking, hearing, standing, walking, using hands, and reaching

Preferred

Bachelor's degree in Marketing or Communications or other related field

Event planning experience

Video editing capabilities

Digital marketing strategy experience

HTML familiarity

Familiarity with Adobe products such as InDesign and Adobe Acrobat Pro

Benefits

401(k) with matching

Health insurance

Dental insurance

Vision insurance

Disability insurance

Paid time off

Flexible spending account

Life insurance

AD&D insurance

Potential Rent Discount

Company

Bader

Bader, a multi-generational, family company headquartered in Minneapolis, Minnesota takes residential concepts from idea to reality.

Founded in 1965

Saint Louis Park, Minnesota, USA

201-500 employees

http://steven-scott.com

Funding

Current Stage

Growth Stage

Leadership Team

Brenda Hvambsal

Chief Revenue Officer (CRO)

Robb Bader

Chief Development Officer

Company data provided by crunchbase