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Mount Holyoke College · 2 days ago

Social Media Manager

Mount Holyoke College - Main Campus

Full-time

Hybrid

Entry, Mid Level

$61K/yr - $69K/yr

1+ years exp

Mount Holyoke College is seeking a Social Media Manager to lead their social media and digital communications strategy. The role involves managing content development across multiple platforms, enhancing brand visibility, and engaging with various audiences, including students and alumni.

Education

Culture & Values

Responsibilities

Manage the voice for the College’s social channels and cultivate the College's reputation among internal and external audiences

Review all direct engagement with our social media accounts, including mentions, media tags, comments, and private messages and moderate, reply, or escalate as appropriate

Identify community engagement opportunities to cover on social media and develop content campaign strategies to implement on main channels

Leads in developing and implementing comprehensive College-level social media strategy

Create written and visual content for the University's social media channels and website

Develop social media and digital communications campaigns that feature engaging content for diverse audiences, including prospective and current students, alums, donors, faculty, staff, media and the surrounding community

Collaborate with Communications team members to develop content packages and rollout strategies optimized for social media and the website

Help convene social media contacts across campus to collaborate and provide expert guidance and leadership

Supervise a group of student workers

Evaluate emerging social media channels and envision ways Mount Holyoke College can effectively utilize them

Assist in developing and managing social media guidelines and compliance across campus

Assist with other communications efforts as needed

Qualification

Social media strategyContent developmentProject managementProfessional writingVisual communication

Required

Bachelor's degree from an accredited institution in marketing, communication, digital media, or a related field, plus a minimum of 1-3 years of experience with demonstrated excellence in social media, communications, public relations, and/or marketing

Strong project management skills

Ability to translate complex ideas into digestible social media content

A creative, dynamic thinker with strong, professional writing and editing skills

An aptitude for visual communication

Ability to work independently and proactively with other team members, identifying resources and approaches to achieving job goals and outcomes

Ability to interact effectively with a broad range of campus partners, including leadership, faculty and staff