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NEOGOV · 5 hours ago

CRM and Application Specialist

400 Seventh Street North La Crosse, WI

Full-time

Onsite

Entry Level

$21.95/hr - $28.12/hr

2+ years exp

Western Technical College is a preferred employer in the 7 Rivers Region, committed to providing a safe and respectful workplace. The CRM & Application Specialist supports the college’s enrollment operations, focusing on CRM system support and application processing to ensure data accuracy and system integrity.

GovTechHuman ResourcesInformation TechnologySoftware

Responsibilities

Maintain and uphold the College values of Learning, Excellence, Accountability, Diversity, Student Success, Teamwork, Integrity, and Respect. Regular attendance is required

Perform office function’s which may include, but are not limited to: respond to internal/external customers and staff; create and modify documents, records, and reports using College standard software; maintain hard copy and/or electronic filing system; monitor inventory and budget information; schedule, coordinate, and prepare materials for meetings and/or appointments

Complete all required College training and responsible for maintaining the skills necessary to complete the essential functions of the position as defined by the department

Student Success is the cornerstone of Western’s culture and the college may assign employees as needed to other areas or additional duties to foster this success

CRM System Support & Maintenance - Supporting Action/Task May Include:

Serve as a first point of contact for CRM system end users, including troubleshooting, issue resolution, and access management

Perform application setup, configuration, and changes to support business needs

Maintain the CRM system through regular updates, form management, routine maintenance, and participation in testing and deployment of CRM fixes and enhancements

Conduct regular system monitoring, validation, and data quality checks to maintain system integrity

Review and respond to CRM-related requests including reporting, data access, communication setup, and functional enhancements

Update and maintain related tools and technical documentation, including SharePoint resources, job aids, and process documentation

Collaborate closely with the CRM team to escalate complex issues, provide user feedback, and support continuous system improvement

Cross-train coworkers on key CRM technical functions to ensure service continuity

Communicate system updates, required actions, and issue resolution clearly and effectively to stakeholders

Application Review and Processing - Supporting Action/Task May Include:

Evaluate application materials and assign appropriate admissions decision statuses

Maintain student record accuracy and integrity throughout the student lifecycle using CRM and Student Information System software

Ensure compliance with state and college regulations and policies

Identify, investigate, and resolve discrepancies in student records, determining appropriate corrective actions to support timely student progression

Collaborate on application related system testing, workflow improvements, and process enhancements connected to CRM functionality

Provide timely, accurate, and professional support to coworkers regarding application status, admissions decisions, student records, and CRM functionality

Maintain strict adherence to FERPA and other privacy and regulatory requirements, ensuring confidentiality and appropriate handling of sensitive student information