IPG Mediabrands · 14 hours ago
Sr. Associate, Programmatic Commerce
New York, New York, United States
Full-time
Onsite
Entry, Mid Level
$70K/yr - $75K/yr
1+ years expMediabrands is a technology-driven performance marketing agency that provides actionable growth for agency partners and clients. The Senior Associate will support the development, planning, buying, executing, and measuring of media plans for designated shopper/commerce media clients.
AdvertisingDigital MediaMarketing
Responsibilities
Supports Manager in development, presentation, management and measurement of omnichannel commerce media programs
Leads RFP and negotiation process for managed service campaigns ensuring previous learnings are applied
Assists in building audience targeting details and budget allocation at the tactic/placement level based on client goals for either self service or with partners during the RFP process
Takes learnings from previous campaigns and apply to next campaign
Hosts kick off calls for new campaign launches with partners and/or DSP activation team ensuring client approved strategy is reflected accurately in self service platform
Supports in identification of growth opportunities and shares ideas for potential test and learns
Takes lead on managing vendor communications and delivers client communications where appropriate
Contributes in building an effective detailed media plan, inclusive of tactics, audiences, flighting, KPIs, etc. that drives client performance
Input and manage plans within MediaTools where applicable
Supports in the creation of client ready materials (e.g. presentations, reporting, etc.)
Maintain detailed files of all pertinent records (latest media plans, performance reports, etc.) relevant to clients’ business
Responsible for owning any status documents and timelines whether internal or client facing
Responsible for accurate meeting minutes and recaps/next steps where appropriate
Demonstration of knowledge of outstanding deliverables on the team agenda
Day to day lead for billing and responsible for actualizing and clearing invoices
Managed service: works with partners to maintain campaign and optimize based on performance, monitors within partner dashboards where applicable
Self service: works with DSP activation team to ensure relevant strategies are implemented and campaigns are optimize based on performance, monitors within platform
Works with retailers and DSP partners to ensure proper data onboarding and any necessary paperwork is completed prior to campaign launch
Involved in buying process and stewardship for media programs to ensure original objectives are being met
Responsible for locating, determining, and building relevant audience segments in DSP platforms
Manages coordination of creative assets between client, creative agencies and partners
Owns accurately entering IOs into Prisma and building Trafficking sheets
Become proficient with 3rd party ad-serving and site served placements, tracking & analytic systems to be able to accurately input media plan details and launch campaigns
Monitors pacing to ensure delivery is appropriate and aligned to campaign flighting for both managed and self service campaigns
Measures media performance at all stages to ensure original objectives and strategies are being met to client satisfaction
Analyzes and reports data on daily/weekly/bi-weekly/monthly & ad-hoc basis
Turns insights into long term action by highlighting clear flow of cause, effect and next steps
Demonstrates ability to use historical data or vendor relationships to create benchmarks for current campaign performance
Maintains client and industry benchmarks for point of comparison when evaluating campaign performance
Day to day lead with media partners across communication and scheduling of meetings
Works cross-functionally with national planning & investment, ad operations, product, reporting, analytics, finance and other groups across the account
Active participants in key vendor meetings ultimately sending recaps/notes for the full team
Mentor Associates and provide opportunities for continued growth
Participation in trainings and proactive communication around areas of needed/desired growth for self and Associate
Proactive idea sharing with internal team
Seeks out information to remain current on media trends and shares with team members with relevant implications/potential opportunities
Familiarity with client business objectives and connections to our day to day work
Qualification
Required
1-3 years of working experience required
Knowledge of media channels (e.g. display, OLV, STV, instore, OOH, etc.) and/or retail media networks & their platforms
Familiar with both DSP interface functionality and levers (campaign hierarchy, audience builder, PMP/PG set up, reporting suite) as well as managed service dashboards
Preliminary understanding of individual RMN capabilities across tactic, targeting, reporting methodology, etc
Supports Manager in development, presentation, management and measurement of omnichannel commerce media programs
Leads RFP and negotiation process for managed service campaigns ensuring previous learnings are applied
Assists in building audience targeting details and budget allocation at the tactic/placement level based on client goals for either self service or with partners during the RFP process
Takes learnings from previous campaigns and apply to next campaign
Hosts kick off calls for new campaign launches with partners and/or DSP activation team ensuring client approved strategy is reflected accurately in self service platform
Supports in identification of growth opportunities and shares ideas for potential test and learns
Takes lead on managing vendor communications and delivers client communications where appropriate
Contributes in building an effective detailed media plan, inclusive of tactics, audiences, flighting, KPIs, etc. that drives client performance
Input and manage plans within MediaTools where applicable
Supports in the creation of client ready materials (e.g. presentations, reporting, etc.)
Maintain detailed files of all pertinent records (latest media plans, performance reports, etc.) relevant to clients' business
Responsible for owning any status documents and timelines whether internal or client facing
Responsible for accurate meeting minutes and recaps/next steps where appropriate
Demonstration of knowledge of outstanding deliverables on the team agenda
Day to day lead for billing and responsible for actualizing and clearing invoices
Managed service: works with partners to maintain campaign and optimize based on performance, monitors within partner dashboards where applicable
Self service: works with DSP activation team to ensure relevant strategies are implemented and campaigns are optimize based on performance, monitors within platform
Works with retailers and DSP partners to ensure proper data onboarding and any necessary paperwork is completed prior to campaign launch
Involved in buying process and stewardship for media programs to ensure original objectives are being met
Responsible for locating, determining, and building relevant audience segments in DSP platforms
Manages coordination of creative assets between client, creative agencies and partners
Owns accurately entering IOs into Prisma and building Trafficking sheets
Become proficient with 3rd party ad-serving and site served placements, tracking & analytic systems to be able to accurately input media plan details and launch campaigns
Monitors pacing to ensure delivery is appropriate and aligned to campaign flighting for both managed and self service campaigns
Measures media performance at all stages to ensure original objectives and strategies are being met to client satisfaction
Analyzes and reports data on daily/weekly/bi-weekly/monthly & ad-hoc basis
Turns insights into long term action by highlighting clear flow of cause, effect and next steps
Demonstrates ability to use historical data or vendor relationships to create benchmarks for current campaign performance
Maintains client and industry benchmarks for point of comparison when evaluating campaign performance
Day to day lead with media partners across communication and scheduling of meetings
Works cross-functionally with national planning & investment, ad operations, product, reporting, analytics, finance and other groups across the account
Active participants in key vendor meetings ultimately sending recaps/notes for the full team
Mentor Associates and provide opportunities for continued growth
Participation in trainings and proactive communication around areas of needed/desired growth for self and Associate
Proactive idea sharing with internal team
Seeks out information to remain current on media trends and shares with team members with relevant implications/potential opportunities
Familiarity with client business objectives and connections to our day to day work
Excellent written and verbal communication skills and proven problem solving ability
Self-sufficient and proactive
Process oriented and organized, with the ability to juggle many tasks at one time. Time management skills are critical
Project management; effectively managing multiple projects and meeting tight deadlines under a fast-paced environment
Comfortable in managing up across task progress, campaign performance and team needs
Proficient in Microsoft Office (Excel, PowerPoint, etc.)
Knowledge with industry tools such as MediaTools, Prisma, etc
Gravitas + adept influencing- the personal and professional credibility to carry the system with it
Humble confidence - confident in skills and willing to provide a proactive point of view
Constructive discontent – always looking for ways to improve and enhance the work and self to challenge the norm and strive for continued improvement
Innovative drive
Team first – a cultural force for building the best team
Preferred
Agency and/or Commerce media experience preferred
Working knowledge of commerce industry and platforms including major retailers and supporting technology (e.g. Amazon Ads, Walmart Connect, Roundel, Pacvue, Skai, Criteo, TTD, etc.)
Benefits
Medical and dental coverage
401(k) plans
Flex spending
Life insurance
Disability
Employee discount program
Employee stock purchase program
Paid family benefits
Company
IPG Mediabrands
IPG Mediabrands is the media and marketing solutions division of Interpublic Group (NYSE: IPG).
10001+ employees
Funding
Current Stage
Late StageLeadership Team
Justin Wroe
Chief Executive Officer, IPG MediaBrands US
Kostas F.
CTO
Company data provided by crunchbase